Company news and announcements from Teachable

We have been busy. Over the last few months we shipped updates to mobile, certificates, translations, and B2B distribution, plus there are a couple of existing features worth revisiting. Here is everything, and why it matters.

Mobile app improvements: offline access, push notifications, and more

According to Salesforce Research, smartphones generated roughly two-thirds of all US online shopping orders in Q3 2024. For your students, mobile is the primary screen, and in many global markets it is the only one. So we treated it that way.

We shipped a set of improvements to the Teachable mobile app: offline access, push notifications, expanded language support, and better performance.

iOS and Android are now fully on par. Whatever the experience is on one, it is the same on the other.

The bigger story is reach. The gap between someone enrolling in your course and actually completing it is largely a mobile problem. Most students browse, buy, and consume content on their phones, and any friction in that experience is a drop-off point.

Offline access means a student on a plane, a commute, or a spotty connection can still make progress. Push notifications mean you can bring them back when they drift. Together, these become completion rate levers.

For course creators, completion rates tie directly to reputation, reviews, and referrals. For anyone building a global audience or selling into markets where mobile is less a preference and more a given, this update closes a meaningful gap.

Certificates: turn every completion into a marketing moment

Completion certificates are now available on Teachable, with direct LinkedIn sharing built in. Full setup details are in the certificates support article.

Strategically, this is one of the underrated growth tools available to course creators. Every time a student shares their certificate on LinkedIn, your course name reaches their entire professional network: people who are exactly the kind of audience likely to be interested in what you teach.

That is organic distribution you do not have to pay for, driven by the people who have already validated your content by completing it.

There is a second effect worth naming: certificates change how students engage with a course before they finish it. Knowing a credential waits at the end raises the perceived value of completing, which means higher finish rates, better reviews, and stronger word of mouth.

See how Antoine van der Lee built his iOS developer community on Teachable. Certificates are part of that story.

For anyone running corporate training, customer education, or compliance programs, certificates also add a layer of institutional credibility that enterprise buyers often require.

One-click translations: your entire school, fully localized

One-click translations already existed on Teachable. Previously, they covered the dashboard, product catalog, and product detail pages. Curriculum, checkout, and all other pages were excluded, which meant a student could browse in their language and then hit a wall as they moved deeper into your school.

That gap is closed. Translations now apply to your entire school. Go to Site > Language and text, select from the dropdown, and every page updates, checkout included. We support 13 languages: English, Arabic, Spanish, French, German, Portuguese, Italian, Japanese, Thai, Chinese (Traditional and Simplified), and Turkish.

The strategic implication is significant. Language has always been one of the biggest invisible barriers to course sales. A student who finds your content in their language but hits English at checkout is likely to leave. Localization at the checkout level is a conversion issue, and now it is resolved with a single setting. For creators who have been building multilingual audiences or expanding into new markets, this removes the last real friction in the purchase flow.

Early access: B2B bulk distribution, built for learning at scale

B2B Bulk Distribution is now available in Early Access, and it is worth understanding what this opens up.

Until now, running a training program on Teachable at volume meant friction at the enrollment layer. Bulk distribution removes that ceiling. You can enroll entire groups in one action, which means the operational overhead that used to make large-scale training painful is largely gone.

This matters beyond convenience. For creators and companies building B2B revenue streams, selling training to other businesses rather than individual consumers, the ability to deliver across dozens or hundreds of learners is often the difference between a pilot and a real contract.

Enterprise buyers need to know the platform can handle their volume before they commit. Teachable for Enterprise is built for exactly that, and bulk distribution is a core part of how it works. You can read more about the B2B revenue model in how to sell online training B2B.

Early Access means two things: you can start using it now, and you get direct input into how it develops. We are actively working with early users to shape the product. If you are running or planning a large-scale training operation, this is the time to get in.

Apply to the early access waitlist.

In case you missed it

Some of the most powerful things on Teachable are not new. Here are two features that creators are already putting to work, and worth knowing about if you have not explored them yet.

teachable:pay: tax handled, mobile payments included

If you are using teachable:pay, every sale you make is already covered for tax compliance: US sales tax, EU VAT, and UK VAT, with Teachable handling it automatically.

Most creators do not realize this is on by default, which means they absorb compliance worry they do not need.

The second piece is checkout conversion. teachable:pay supports Apple Pay and Google Pay, which means anyone buying on mobile can complete a purchase in a couple of taps.

Checkout abandonment is one of the most consistent revenue leaks in an online course business, and the payment step is a major contributor. This already exists. It is already working. If you have not enabled it yet, now is the time.

SOC 2 Type II: the security credential enterprise buyers ask for

Teachable has achieved SOC 2 Type II accreditation, a rigorous independent audit covering security, availability, confidentiality, and privacy.

A Type I certification confirms controls are designed correctly. Type II verifies they are consistently followed over time. That is a meaningful distinction for buyers doing due diligence.

If you are selling training to enterprise customers or running B2B programs, security compliance is often a procurement requirement. SOC 2 Type II answers that question before it becomes a blocker.

It is also a credential worth putting in front of potential B2B buyers proactively. Most will not ask until they are already deep in a buying process, but having the answer ready can move things forward.

We are always building. Keep an eye on your school and stay up to date with us on Instagram, LinkedIn, and YouTube for more!

Most company videos are scripted. Leadership says the right things, hits the right notes, and nobody gets surprised.

This one was different.

We put three of Teachable’s most senior leaders on camera: Giovana Carvalho (Managing Director), Anna Damico (Head of Sales), and Olivia Owens (Head of Product Marketing & Partnerships). We asked them the things nobody usually asks: whether what Teachable sells still matters when anyone can ask ChatGPT anything, what the most common reason creators fail actually is, and where they are placing their bets for the next 12 months.

No press release framing or scripted answers.

What followed was a candid 25-minute conversation about AI, creator identity, corporate learning, and where the real opportunities are right now. Below are the moments worth keeping.

“We want people with perspectives, lived experience, taste, to continue to create the experiences that create outcomes.” –Olivia Owens, Head of Product Marketing & Partnerships, Teachable

Watch Expert Exchange Episode 1

Watch Expert Exchange Episode 2

Watch Expert Exchange Episode 3

Does AI make online education less valuable? 

Short answer: no.

The opening question was blunt. Does what Teachable sells still matter in a world where anyone can ask an AI to explain anything.

Anna didn’t hesitate.

“People need learning fast. People need people with experience sharing those learnings with them. I believe AI came to accelerate, to help Teachable as a concrete, solid, stable, reliable tool. But I don’t see that it will become obsolete. Absolutely not.” –Anna Damico, Head of Sales, Teachable

Olivia grounded it with a personal example. A few years ago, she took a time management course through a coaching program because she was struggling to juggle competing priorities. The course had content. But what actually changed her behavior was accountability.

“I could type into ChatGPT, 'here’s my calendar, help me fix this,' and do nothing with it. But I had to meet with her every week. 'How is that going? Did you actually change that behavior?' That’s what I can’t replicate.” –Olivia Owens, Head of Product Marketing & Partnerships, Teachable

Giovana went further, arguing that accountability is the core driver of learning at all.

“I need someone who’s depending on me, who’s putting faith in me. Competing against the amount of stimuli we’re all getting every single day is insane. We really need that human bonding and relationship. That emotional weight that comes with learning expectations” –Giovana Carvalho, Managing Director, Teachable

The Expert Exchange thesis in plain language: AI gives everyone access to the same information. The thing it cannot manufacture is the lived experience, judgment, and accountability that come from learning with a human who has actually done the thing. That gap is where creators build their businesses.

Generic learning is already broken

Every student who arrives at your course is there for a different reason. Students come from different backgrounds, want different outcomes, and carry very different prior knowledge. And yet most online courses still start everyone at lesson one.

Giovana called out the mismatch directly when the conversation turned to what Teachable is building next.

“Usually you start a course in the same place, but people come from from very different backgrounds, very different intents. I want to learn French because I want to go to Paris and feel like a local. That’s a very different application of the same subject.” –Giovana Carvalho, Managing Director, Teachable

The product bet she’s most excited about: learning paths that let students chart their own course. Not a fixed curriculum, but a system that assesses what each student already knows, where they want to go, and builds an experience around that.

Olivia extended the point from the creator side. Chasing completion rates misses the point entirely.

“The win is: I have this problem, this piece of information unlocked me so I could move forward. Being able to help creators deliver the content that speeds up that learning outcome moment for their student. That's the way they’re going to continue to add value.” –Olivia Owens, Head of Product Marketing & Partnerships, Teachable

What this means for creators: Shorter, more targeted content often outperforms the 50-hour course. Students don’t want volume. They want the specific insight that moves them forward. Learn how to structure your course curriculum to match student intent, not just cover the topic.

Corporate training is having a moment. Most companies are behind.

The conversation shifted to employee learning, and Anna brought data.

“Recent studies show that employees in the traditional workforce value professional development more than salary. It’s something connected to the value proposition of your brand. When you go to campus to hire talent, you can say: ‘We’re going to invest in your skills. We want to see you succeed.’ Companies doing that are attracting talent, retaining talent, and building careers in a more sustainable way.” –Anna Damico, Head of Sales, Teachable

The barrier used to be budget. Small businesses couldn’t afford dedicated learning platforms for their teams. That has changed.

“You don’t need a large investment to build a learning platform for your employees. You can own a bakery with 25 employees and teach them how to handle daily operations. In the past, very small companies had to outsource everything. The use cases go from fashion to food to upskilling to changing careers internally. Regardless of sector, industry, cohort, seniority. We have a solution for you.” –Anna Damico, Head of Sales, Teachable

Giovana made the cultural argument for why this matters beyond retention numbers.

“Corporate training used to be very stale. Employees are people. Your employees are students and consumers. They want to see what’s out there now, in real time.” –Giovana Carvalho, Managing Director, Teachable

For creators with existing audiences: Olivia pointed out that the same course you’ve built for individual students can be taken to companies. A design course for freelancers, for example, can also be sold to an in-house design team looking to level up. Teachable supports both routes. Read more about how creators use Teachable to sell to organizations.

Why most creators fail, and what to do instead

Anna had a clear answer when asked the question most company videos avoid entirely.

Anna had three answers. Fear of judgment tops the list, followed by striving for perfection and lacking consistency. Those are the traps she sees creators fall into repeatedly. Her take:

“Your first product is going to be very, very bad. Do it anyway. You need to test your methodology, your way of teaching, the appetite of your audience, whether you’re hitting the right persona. If your first launch is a success, you’re very late to this party.” –Anna Damico, Head of Sales, Teachable

Olivia built on that with an identity argument. Too many creators refuse to commit to a direction until everything is figured out.

“A willingness to be bad is critical for being a creator. You have to be willing to put things out there that are not perfect, that are not proven. And I think people don’t speak enough about the mental health side of being a creator. Every single day you’re putting yourself out there to be judged. That should not be ignored.” –Olivia Owens, Head of Product Marketing & Partnerships, Teachable

The practical move: Publish something before it’s ready. Treat your first launch as a test, not a finished product. Collect real feedback. Iterate. The creators who succeed are almost never the ones who waited until everything was perfect.

In an AI world, having an opinion is a competitive advantage

The most pointed exchange of the conversation came when Giovana raised what she called “the age of AI slop.” If everyone has access to the same tools and generates the same content, differentiation has to come from somewhere else.

“Do you have an opinion? Do you have a perspective? Do you have reasons for why you think this way? The people with the opinion are the people that always edge out for me. Because when something comes up, they’re going to be decisive. They’re going to say: we should do this.” –Olivia Owens, Head of Product Marketing & Partnerships, Teachable

Anna took it to the hiring context.

“In a world of AI where everyone can learn the same things and get the same answers, the human aspects are what will set us apart. When you get five resumes with the same hard skills and the same degree, I need to talk to those people. Don’t try to be the same. It’s not going to be sustainable.” –Anna Damico, Head of Sales, Teachable

For online course creators, this has a direct application. Formulaic content with no clear voice or perspective is already losing ground. The creators building durable audiences right now are the ones with something specific to say, and the willingness to say it.

Related: How to find your niche as an online course creator and build a business around what you actually know.

How to grow when paid media and organic reach both feel harder

Giovana asked Olivia directly: how do creators grow right now? Her answer had three parts.

1. Go deeper with who you already have

Before chasing new audiences, look at who has already bought from you. What comes next for someone who finished your course. Coaching, a higher-tier program, a community membership. Most creators underestimate what their existing audience is willing to invest.

2. Take your content to companies

The same intellectual property you’ve built for individual students can be packaged and sold to organizations. A course for independent designers can become team-level training. A sales methodology course can become onboarding for an entire revenue team. The content is already built.

3. Look at your global reach

If you pull your platform demographics, there’s a good chance you already have students in markets you’ve never actively targeted. That’s an audience that found you organically. Olivia’s point: there is probably more value in that global reach than most creators have explored.

For more on audience-building strategy: How to build and grow an audience for your online course.

The bottom line

The conversation covered a lot of ground. A few things stand out as worth carrying forward:

• AI doesn’t replace human expertise. It makes the gap between generic information and genuine experience more visible.
• Personalized learning paths are the direction the industry is heading. Creators who build for specific student intents will outperform those who build generic curricula.
• Corporate learning is a real and growing opportunity for individual creators. The tools now exist for even small operators.
• Having a clear opinion and a distinct voice is a competitive advantage, not a nicety. Formulaic content is already commoditized.
• Your first product will be imperfect. The creators who waited until they were ready mostly never shipped.
  

Watch the full Expert Exchange conversation on YouTube, or start your free Teachable trial to see how the platform can support your next move.

The most successful creators on Teachable share one trait that rarely gets discussed: they treat growth as a new problem, not a continuation of the old one.

Getting to a serious revenue milestone requires one set of skills. Staying there requires a different set entirely. Buyer behavior shifts. Student expectations rise. Product ecosystems start to matter more than any single launch. The creators who recognize that shift early are the ones who keep moving.

That recognition is the through-line of Teachable Collective: a two-day invite-only gathering in Los Angeles this April, built for creators operating at scale who want to think seriously about what comes next. Follow along on Instagram for more updates as the week unfolds.

What the Collective is

Teachable Select and Elite creators are gathering in LA across two days of studio content, peer exchange, and recognition. Select tier starts at $250K in annual sales. Elite starts at $1M.

• Day 1 is the Collective itself: a half-day session with peer hotseats, data insights from the Teachable team, and an external keynote.
• Day 2 is the Awards: a boat tour and dinner in Marina del Rey celebrating creators who hit the $1M milestone in 2025.

The point is not the agenda. Creators at this level rarely get unstructured time with peers who understand the specific pressures of running a knowledge business at scale. That room does not happen by accident.

Day 1: The Collective

The Collective brings together 16 of the top Teachable schools, roughly 20 attendees, and that is entirely by design.

At this level, what creators need most is time with peers who understand the specific pressures of running a knowledge business at this revenue level, and direct access to what we are seeing across our top accounts. The Collective is built to deliver both.

What the day looks like

• Our Managing Director Giovana Carvalho opens with Teachable's read on the creator education landscape and where we see the market heading
• Our customer success team presents a data breakdown covering what is actually driving growth across our top accounts right now
• An external keynote from ManyChat on how high-performing creator businesses are using automation to drive consistent sales without constant creator involvement
• Hotseats: small groups where creators bring a live business problem and spend ten minutes working through it together.
• Happy hour to close the evening and let the conversations keep going

What we are bringing to the conversation

The framing we are taking into this day is direct: what got you to your current revenue level is not necessarily what will grow you from here. Early-stage growth rewards volume. Launch, promote, repeat. At a certain point, the ceiling changes. Product depth, student retention, and the actual quality of your learning experience start to drive results more than any promotional push.

Here is what our data consistently shows across our top accounts:

• Product depth matters more than launch frequency. Creators with the most stable revenue have built product ranges that serve students at multiple stages and price points.
• Student outcomes are becoming a growth metric. Retention, referrals, and word-of-mouth all trace back to whether a course actually delivers results. Creators who prioritize this outperform those who focus only on acquisition.
• Speed of adaptation is a competitive edge. Creators who adjust their positioning, pricing, and product mix in response to what students actually want are the ones growing fastest right now.

The ManyChat keynote ties directly into this conversation. For many of our top creators, automation is the mechanism that makes consistent revenue possible without the creator being involved in every sale. The keynote covers how that works in practice and what it looks like to build a course business that does not depend entirely on the creator showing up every day.

Day 2: The Awards

The following afternoon, we move to the marina. Our Teachable Elite creators board a boat for a cruise along the LA waterfront, with welcome drinks and a fireside chat on the water. After docking, we walk to Cast and Plow for a dinner recognizing the creators who crossed $1M in GMV in 2025.

That milestone is also not a finish line. For most creators who reach it, the moment is closer to a transition. New questions open up: which products are actually driving growth, how the student experience holds up at volume, what the business looks like when it runs without constant creator intervention.

What the Collective means for every creators

The Collective is invite-only. Most creators reading this are not in the room this round. That is fine.

The thinking behind it applies to every stage. The creator education market is evolving faster than most platforms acknowledge. Buyer behavior is shifting. Students expect more. What constitutes a quality learning experience keeps moving.

We launched the Customer Journey program because creators at $50K need different things than creators at $500K, and both need different things than creators pushing past $1M. The Collective is what that commitment looks like at the top tier. See what the Customer Journey includes when you qualify.

Talk to our team to understand how Teachable can support where your business is heading next.

We spent a full week in Austin for SXSW 2026. Six days of programming that spanned a private breakfast, a full content production shoot, an official SXSW panel, and a sunset sail with 75 creators and industry professionals.

Across every room, every conversation, and every format at SXSW (March 11–16), one signal kept surfacing: human presence is becoming scarce, and scarce things become premium.

Here's everything that went down.

Sales Breakfast at SXSW EDU - Wednesday, March 11

We kicked off SXSW week with an invite-only breakfast at Hillside Farmacy during SXSW EDU, bringing together some of the sharpest creators, educators, and brand leaders in the industry. Anna Damico (our Head of Sales), Giovana Carvalho (our Managing Director), and members of our sales and leadership team hosted the morning.

The setting was intimate, and the conversation matched it. Guests talked about the future of learning, the real mechanics of scaling a knowledge business, and what's actually changing for education creators in 2026. 

There was no pitch deck and no keynote stage. Instead, we gathered a table full of people who are building in this space and wanted to talk honestly about where it's headed.

For us, mornings like this are where the most important conversations happen.

Content Production Shoot - Saturday, March 14

On Saturday, our team took over a white-backdrop studio in Austin for a full day of original video production with our creator and leadership teams. The talent lineup brought together some of the most credible voices in the creator economy and technical education:

• Lia Haberman, creator economy analyst, author of the ICYMI newsletter (45K subscribers), and UCLA Extension instructor
• Jayde Powell, social strategist and founder of The Em Dash Co, with brand clients including Netflix, Coca-Cola, and LinkedIn
• Anjali Viramgama, Software Engineer at Microsoft, technical content creator with 360K+ Instagram followers.
• Sundas Khalid, Principal Analytics Lead at Google, AI and data educator with 1M+ followers across platforms

Our very own Anna Damico and Giovana Carvalho also went on camera to record a leadership conversation about where online learning is headed and what we're building in 2026.

The shoot covered multiple formats across the full day, ranging from playful data games to candid thought-leadership conversations to product storytelling.

All of the footage is still in post-production. The finished content will roll out across our YouTube, LinkedIn, Instagram, and paid channels in the coming weeks, so keep an eye on our social feeds!

Teachable Panel at SXSW - Sunday, March 15

This was the centerpiece of our public presence at SXSW 2026. Olivia Owens, our Head of Product Marketing & Partnerships, returned to the SXSW stage for the third consecutive year to moderate a panel in the official Creator Economy Track.

The panel: How Creators Teach: Turning Knowledge Into Income and Community

Panelists:

• Sundas Khalid, Principal Analytics Lead at Google, Data Science, Tech & AI Creator
• Cassandra Bankson, Creator & CEO, Cassandra Bankson LLC
• Eugene Yao, Creator & Founder, Dopamine Mastery

We took the stage at the SXSW conference with creators to discuss what truly matters in education: lived experience and human connection. In a world flooded with AI, we explored the growing anxiety around AI displacement. 

Over 60 attendees watched us break down how human engagement keeps students involved and drives positive outcomes.

Olivia opened with numbers from our own learner research. Creators who resell to their existing audience do so at four times the average rate. 92% of students say they'd buy from the same creator again. 

The number one reason customers say they don't buy again is there's no clear next step. The relationship fizzles.

Each panelist broke down the real shift that happens when free content becomes paid education.

Eugene built his Instagram audience on relatable ADHD comedy. When he launched his first coaching program, he didn't pitch it cold. He funneled followers through a five-day challenge first, because going straight from comedy skits to "I can fix your ADHD" doesn't land. The challenge built the authority. The authority converted the students.

Sundas took a different approach: obsessive clarity on outcomes. Her most successful course ends with 15 resume bullet points, three per project across five hands-on data science builds. Students don't just learn. They leave with something they can put on a resume that day.

Cassandra went professional-only after COVID and never looked back. The student who shows up for business reasons and the one who followed you for free tips are two completely different relationships. Knowing which one you're building for changes everything about how you price, structure, and deliver.

Watch the full panel replay here

The Teachable Sunset Sail - Sunday, March 15

The week ended on the water. Our Creator Partnerships team brought 75 creators and industry professionals together for a sunset sail, and the guest list reflected exactly the kind of room we wanted to be in. 

Attendees spanned teams at ManyChat, Pinterest, HubSpot, and Kit, alongside educators at every stage: established creators, rising voices, and people just starting to figure out what they want to teach. 

Many creators called the Teachable Sunset Sail their favorite part of the week. Content from the sail, from floating social clips to candid creator conversations, will be rolling out alongside the studio content in the weeks ahead.

What's Next

Our Managing Director, Giovana Carvalho, spent the full week at SXSW attending sessions, hosting conversations, and meeting with creators and industry leaders. She came back with six observations that shaped how we're thinking about the months ahead.

The themes that surfaced across every conversation in SXSW are ones we'll be building on all year: human expertise is more valuable than ever, the best creators are building real businesses (not just audiences), and the global demand for expert-led education is accelerating.

Follow us on LinkedIn, Instagram, YouTube, and TikTok to catch the content as it drops. And subscribe to our newsletter, to get the full picture delivered to your inbox.

If you're an expert ready to turn what you know into a business, start building on Teachable.

We’ve been keeping a BIG secret over here at Teachable, and we’re thrilled to finally share it with you! In partnership with Sonic God Studios, Teachable is bringing you the reality competition show for creator-entrepreneurs—announcing 60 Day Hustle streaming on Amazon Prime! 

As a founding partner and pioneer of the creator economy’s first-ever competition series, Teachable is committed to being a partner and advocate for creators everywhere. We firmly believe that the creator economy is here to stay and that creator-founded businesses are the future. That’s precisely why we’re thrilled to help bring this new series to a silver screen near you!

What’s more, we’re excited to share that real creators like Chris Do from The Futur who have made a real impact and income on Teachable will be featured on 60 Day Hustle! Chris steps in to mentor the contestants during a key episode, and you won’t want to miss it.

What is 60 Day Hustle?

A first-of-its-kind, 60 Day Hustle is an intense timeframe competition for early stage entrepreneurs. streaming this summer on Amazon Prime, 60 Day Hustle challenges creators to take their business ideas and grow them beyond their wildest dreams. See real people handle real challenges and get tips you can apply to your own business.

Led by serial entrepreneur, Teachable creator, and global influencer Rudy Mawer, contestants will not only compete for a life-changing investment opportunity, but they will also receive expert mentorship and insight from star-studded industry leaders along the way.

Over a six-week period, entrepreneurs dive headfirst into a series of challenges and gain the knowledge and experience that can sometimes take years to master.

Witness the high-stakes drama and learn alongside the contestants as they get a deep dive into some of the biggest entrepreneurship lessons. Most importantly, find inspiration for your own work and life!

Why "hustle"? 

We know just hearing the word “hustle” can sometimes send a wave of stress crashing down. But the reality is: being a creator is a hustle. Creators wear so many hats from CEO to marketer to social media editor to accountant—and more. 

But we’re here to remove the bad rap that hustle culture gets. Hustling isn’t just about making money or the next big win. It’s not about getting rich quick or pivoting to the latest trend or fad. True hustle is about drive, passion, and creativity. In fact, it’s precisely these qualities that are necessary for business longevity.

We believe it’s this blend of hard work partnered with a genuine sense of compassion for the people and lives they impact that makes the hustle of a creator so important and worth celebrating.

You’ll see all this and so much more on 60 Day Hustle on Amazon Prime.

What does the creator economy have to do with this?

If you know anything about us here at Teachable, you know that we’re passionate about the creator economy. Creators from every industry are not only sharing what they know, but they’re leading the charge and becoming entrepreneurs daily. In fact, you’ll spot a successful Teachable creator as a mentor on 60 Day Hustle.

We believe in creators as game changers in the entrepreneurial world so much that we’ve built a platform and tools to support creators like you monetize your knowledge and build a more impactful business through online courses, coaching, and digital downloads.

‍By the numbers

The creator economy now supports 207 million creators! According to a survey conducted by ConvertKit, nearly 46.7% of creators are full timers, with 88% of creators expecting to earn more money in 2024 than in 2023. 

In Teachable’s own Creator Connections report, which dove into more creator economy insights, we uncovered that 95% of consumers say they have learned something new from a creator. So there’s no better time to embrace the creator economy and make an impact.

What does Teachable have to do with the 60 Day Hustle?

Built for creators and sponsored by your favorite creator platform, we’re excited to help bring to life a first-of-its-kind competition show for creators: 60-Day Hustle with a Teachable creator as a mentor.

Meet the Teachable creators involved:

Chris Do, Founder and CEO of The Futur

Emmy-winning director, designer, and all-around brand expert, Chris offers his marketing secrets in a launch-focused challenge.

Rudy Mawer, host of 60 Day Hustle

Influencer, podcaster, and multi-talented marketer Rudy Mawer steps in as host of 60 Day Hustle, guiding creators through this entire journey. Want to learn directly from Rudy? Sign up for his free course on Teachable, where iIn just four quick lessons Rudy will teach you how to harness the power of AI to grow your online course business.

Abagail Pumphrey, creator and course instructor

Online sales expert, marketing guru, and creator extraordinaire, Abagail Pumphrey is a key instructor in the 60 Day Hustle companion course, teaching how to launch your own digital products.

How to watch 60 Day Hustle

Here’s everything you need to know about how to tune into 60 Day Hustle.

How to watch

You can stream all the episodes on Amazon Prime. Binge watch or go at your own pace. 60 Day Hustle is included on all Prime subscriptions.

‍When to watch

You can tune in this summer on Amazon Prime.

‍Who’s the host?

Rudy Mawer, a business mogul and global influencer, will be guiding contestants alongside other mentors including Teachable creator Chris Do (Founder, The Futur).

Who are the contestants?

Creators like you, looking to turn their unique knowledge and ideas into thriving entrepreneurial businesses.

Why tune in?

Support the creator economy and learn tips from business moguls and top creators. The contestants are put through a business accelerator and you can follow along and apply the tricks of the trade to your own business.

What we hope you take away from watching 60 Day Hustle

We believe so strongly in the power and hustle of creators that we’re thrilled to support 60 Day Hustle in partnership with Sonic Gods Studios.

As you watch 60 Day Hustle, you won’t just see the impact of Teachable and online learning, you’ll see real entrepreneurs overcoming business challenges. You’ll be inspired by mentors’ and contestants’ personal growth stories. And you’ll walk away with creative business strategies you can put into practice in your own business.

But we know the real hustle doesn’t just happen on TV. It happens every day. And we want to see you, in the weeds, doing what you do! Use #showusyourhustle

On November 5, 2025, we hosted the first-ever Thrive 2025, virtual event with live Q&A for creators shaping the future of online education. 

Thousands of entrepreneurs and educators registered to hear from our leadership team and fellow creators about what’s next for learning, business growth, and technology on our platform.

During Thrive, we covered:

1. How we’re helping creators scale impact while keeping education human
2. The latest Teachable updates designed around the way students learn today
3. How we’re making it easier to reach learners globally
4. AI experiments we’re working on to help you save time and scale smarter
5. What’s next as we head to 2026 and beyond

We also announced a brand new 2025 Black Friday sales challenge starting right now — for both new and existing Teachable creators — that could mean earning up to $1,200 in Teachable credit or even an all-expenses-paid trip to Brazil. 

Plus, our best Buy One Get One Offer of the year.

Let’s recap the biggest announcements, ideas, and product updates from Thrive 2025.

Preparing for the future of learning

Our Managing Director, Giovana Carvalho, opened the session with a message that set the tone for the day: we’re not just changing how we look — we’re changing how we build for the future.

Over the past decade, we’ve helped more than 150,000 creators reach 96 million learners across the world. 

Now, we’re entering a new chapter focused on two goals that move in sync: helping creators scale their businesses and helping students succeed through more connected, flexible, and human learning experiences.

From redesigned learner journeys and mobile-first education to AI-powered tools and global commerce updates, Thrive 2025 unveiled how we’re preparing creators for what’s next — and how we’re evolving to meet the changing landscape of online learning.

Many creators began with a small audience, community, or coaching business. What they needed was a place to grow from there — to build something lasting, scalable, and rooted in impact. Thrive 2025 was designed to show what that next step looks like.

"Our goal has always been to make it possible for experts to package up what they know and deliver it at scale… Now, we’re expanding that vision to help every creator build a space where students can truly thrive — and where your business can, too." –Giovana Carvalho, Managing Director, Teachable

Giovana emphasized that our future centers on connection — pairing business growth with student success. Teachable is now built to scale without losing what makes education meaningful: the people behind it.

"Knowledge from those who’ve lived it — that’s what we believe in." –Giovana Carvalho, Managing Director, Teachable

She reminded creators that while technology evolves, it’s still their lived expertise — not automation — that drives transformation.

That belief sets the stage for what’s next: updates that make learning more connected, mobile, and adaptive for every student.

Redefining what It feels like to learn

Our Head of Product Experience, Victoria Siemer, took the stage to show what connection looks like in practice. Her team’s goal: make learning not only more effective but more natural — something that fits into how people actually live and learn today.

"When we talk about redefining what it feels like to learn, we’re talking about creating experiences that aren’t just informative — they’re transformative." –Victoria, Head of Product Experience, Teachable

Over half of students on Teachable already learn this way, and our latest updates were built for that reality.

• Mobile-first learning: The Teachable mobile app now provides a first-class experience on both iOS and Android. Courses adapt automatically to smaller screens, progress syncs seamlessly between devices, and lessons can be downloaded for offline study.
• Learning that moves with you: For students, learning doesn’t stop when the laptop closes. Background playback lets them listen to lessons like podcasts, and reminders help them stay consistent.
• Personal dashboards and navigation: Our redesigned student dashboard gives learners a single home for all their courses, communities, and downloads. Progress is clear. Next steps are obvious. And discovery happens naturally through personalized course suggestions.
• A smoother, more connected experience: These improvements have already led to measurable gains. Students are reaching lessons six times faster than before, and logged-in learners are three times more likely to complete checkout.

"A smoother experience keeps learners engaged longer, and that means better outcomes for them — and stronger results for creators like you." –Victoria Siemer, Head of Product Experience, Teachable

Scaling education for a global audience

Our Head of Product, Aaron Roy, followed with a closer look at what powers creator growth behind the scenes. His team’s mission is to make scaling simple — giving creators the foundation to reach anyone, anywhere, without adding complexity.

"Every thriving business has something powerful behind it — systems that scale quietly, keep things running smoothly, and make growth sustainable." –Aaron Roy, Head of Product, Teachable

Selling globally is no longer a challenge reserved for large organizations. Today, creators can reach students in more than 200 countries and territories, supported by automatic translations, local currencies, and tax handling built directly into our platform.

"We have learners in over 100 countries, and managing international payments could have been a nightmare. But Teachable takes care of it all, so we can focus on what we do best — inspiring language learners around the world, one coffee break at a time." –Mark Pentleton, Coffee Break Languages

"We offer subtitles in seven different languages, and that feature has actually become one of our selling points. We have students from every corner of the world — and now, they can learn in the language they’re most comfortable with." –Speak Norsk Team

• Built-in translations and subtitles: You can now translate your entire course experience into 13 languages with a single click. This makes learning more inclusive and lets creators expand to new markets without the need for external tools or costly localization.
• Simplified payments and taxes: Teachable Pay continues to handle the complex parts of global selling — VAT, sales tax, and secure payments — all automatically.
• Buy Now, Pay Later options: For creators selling higher-ticket programs, this feature has boosted sales by as much as 30%, allowing students to learn now and pay over time.
• Affiliate tools that drive growth: Our built-in affiliate system helps creators reach new audiences while automating the hardest parts of referral management.

"Teachable offers one of the best affiliate systems we’ve seen. It handles payouts, tax forms, and reporting automatically — all we have to do is find partners who love our courses." –Brian Kouhi, TOAnimate

We also introduced a new way for creators to serve entire teams and organizations — a major step in expanding from individual course hosting to enterprise-ready education.

Bulk Distribution allows creators to issue and manage dozens or even thousands of course licenses from a single dashboard. Schools, businesses, and universities can now train at scale while creators maintain full control of their content.

Apply for the Bulk Distribution beta waitlist

"To work with universities and companies while maintaining control of my content is huge. Teachable makes it seamless to turn on hundreds of users at once and manage everything from one place." –Laura St. John, Creator on Teachable

For creators everywhere, these updates mean one thing: growth without limits. Whether selling to one student or one thousand, our platform now provides the infrastructure to handle scale, compliance, and connection — all in one home for your business.

Building with AI and automation

As education evolves, so does the way creators build, personalize, and share knowledge. We’re investing deeply in tools that help creators work smarter — not harder — through automation and AI.

"AI will continue to play a powerful role in education, and we’re building toward an AI-first future — one that helps you create, scale, and teach faster than ever." –Aaron Roy, Head of Product, Teachable

At Thrive 2025, we introduced the Teachable MCP Server, a new experimental tool that connects large language models like Claude or ChatGPT directly to your school data. With it, you can analyze performance, generate reports, and visualize trends — all through natural language prompts.

Request MCP Beta Access and see how-to videos for MCP and Claude Skills.

We also announced Claude Skills, purpose-built instructions that automate course-building tasks such as writing quizzes, creating flashcards, and repurposing lessons into other formats.

"Imagine uploading a course and instantly generating an ebook or a study guide. You’ve already done the hard work of building knowledge — AI helps you share it further and faster." –Aaron Roy, Head of Product, Teachable

Our roadmap for 2026 goes even further:

• Adaptive assessments: AI-guided quizzes that respond to a student’s progress, offering targeted lessons based on their results.
• Personalized pathways: Students will move through content at their own pace, seeing new modules or recommendations based on completion.
• Redesigned certificates: More customizable and shareable, giving students recognition that reflects real achievement.
• Improved accessibility: We’re working toward WCAG Level A compliance by the end of 2026, ensuring every student can learn effectively.

These updates continue the same throughline introduced at Thrive — combining the human connection of teaching with the efficiency of modern technology.

Looking ahead

Thrive 2025 marked more than a product showcase — it was our vision for where education is headed.

The message was clear: when students thrive, businesses do too. We’re building the systems, tools, and experiences that make that connection possible — from AI-powered creation to global commerce and everything in between.

"The future of Teachable isn’t just about keeping up with innovation — it’s about accelerating it." –Giovana Carvalho, Managing Director, Teachable

If you missed Thrive 2025, you can rewatch the full session and explore these updates in your dashboard today. And for those ready to scale faster, our Growth plan offers even more ways to turn student success into business success.

Because when learning works better for students, every creator wins.

Have feedback about Thrive? We want to hear from you! Fill out the Thrive feedback form here.

What a year. 👏🎉

In 2025, Teachable creators reached over 95 million lifetime students.

That's 95 million people who said yes to learning something new.

Your expertise reached corners of the world we never could have imagined.

To match your energy we built new features, hosted our first CONNECT conference and UK collective event, and ushered in a new era for education with Thrive 2025 and our boldest chapter yet (with a brand new look).

Quick PSA: the year isn’t officially over yet.

The 2025 Sales Challenge is still happening from now through December 31 which means every sale you make on Teachable helps you rise through the ranks and win exclusive rewards.

(Need inspiration? Check out our 30-minute guide to closing year-end sales.)

Now let's hit the ⏪ button on 2025 and take a look and how far we've come.

A better-than-ever student experience

This year, we upgraded the student experience by transforming the product catalog into a more dynamic, action-oriented student dashboard.

With improvements like faster “jump-back-in” functionality, clearer sorting, and a default view of enrolled content, students spend less time navigating and more time learning.

Plus, with hero banners and dashboard links, you have a powerful new way to promote resources, highlight time-sensitive offers, and connect your broader ecosystem (including website, community, etc.) directly within the learning experience.

See our student experience tools

Mobile apps: Optimized for learning on the go

With over 130K monthly active users, the Teachable mobile apps became a more natural part of students’ everyday learning routine this year.

We launched the Android app and introduced offline mode, giving all students the freedom to download content, learn on to go with or without Wi-Fi, and seamlessly sync progress across devices.

On both iOS and Android, updates like jump-back-in learning, progress push notifications, and improved playback make it easier for students to keep moving forward.

More wins from 2025

We shipped a number of new features designed to help you reach more students and convert more effectively.

We introduced Product Detail Pages to improve discoverability, expanded B2B capabilities for selling to teams and organizations, released one-click translations to support global audiences, and added phone number collection at checkout to support verification and downstream communication.

See the features and improvements some members of our product team are the most excited about.

Together, these updates make it easier to market and sell, without adding extra complexity.

A look back at our in-person events

In May, 159 creators packed a Brooklyn venue for CONNECT 2025, our first-ever in-person creator conference.

The energy was real. 85% of attendees said they'd come back. 95% left creatively energized. And the biggest insight? 60% said the event gave them confidence to keep going.

As one attendee put it: "I walked in without a job and starting this journey. I left feeling like I can truly do this."

We also brought creators together in London for an intimate mastermind event with our top accounts and partners.

The feedback was clear: people want more thoughtful, in-person experiences. We're listening.

Our boldest chapter yet and what it means for you

‍

In October, Teachable got a fresh identity.

We look different. We feel different. We're building for the future differently. But the core stays the same: helping experts package up their knowledge and deliver it at scale.

Our new visual identity reflects where we're headed. Education as entrepreneurship. Human-led learning in the rise of AI. A platform that grows alongside you.

As our Managing Director Giovana Carvalho put it:

"For a decade, Teachable has made it possible for experts to package up their unique knowledge and deliver it at scale. Now, we're expanding that vision to help every creator build a space where students can truly thrive."

Thrive 2025: Where students thrive, your business grows

On November 5, we hosted our first-ever Teachable Thrive virtual event.

Thousands of creators tuned in to hear what's next for Teachable.

We revealed major updates across mobile learning, AI, the student experience, and global commerce.

We introduced the Teachable MCP Server (connecting large language models directly to your school data) and Claude Skills (automating course-building tasks like writing quizzes and generating study guides).

The message was clear: when your students succeed, your business does too. We're building the systems, tools, and experiences that make that connection possible.

Explore the full Thrive 2025 recap

Creator success: Your stories, front and center

This year, we relaunched our podcast and published in-depth case studies featuring creators who've built real businesses on Teachable.

Speak Norsk hit 14,000+ students teaching Norwegian to people around the world.

Dan George grew to 10,000+ students with aviation ground school training.

Antoine van der Lee made $40K on his first Teachable course launch teaching Swift development.

Abagail Pumphrey shared her playbook for building a multi-product 7-figure online education business.

Brian Kouhi and Jenny Rushmore showed us what's possible in the animation and sewing niches.

These results are the fruit of years of building, iterating, and putting students first.

Explore creator success stories

Looking ahead to 2026

As your business evolves, so does Teachable.

Our 2026 roadmap includes better admin controls and bulk licensing for selling large-scale programs, deeper integrations and automations for complex businesses, and continued investment in mobile and commerce.

Plus, we’re upgrading our certifications and assessments and giving you more control over students’ learning paths.

In short, 2026 is all about growth on your terms, with student success at the forefront.  

Creators crushed it in 2024! 👏

This year, tens of thousands of creators shared their knowledge through digital products on Teachable, reaching nearly 12 million students from all 195 globally-recognized countries.

We wanted to take a moment to celebrate the best part of Teachable… YOU!

In this blog post, we’ll break down key creator wins from 2024, favorite Teachable features, new updates, and a sneak peek at what’s coming next.

Let’s dive in…

$10 billion in global creator earnings

This year, Teachable, together with our parent company Hotmart Co, hit a jaw-dropping milestone: $10 billion in global creator earnings across Teachable and our parent company, Hotmart Co. 

This is a testament to the power of creators around the world who are transforming lives through education and innovation.

How did we get here? 

It’s been a journey of building tools, fostering a vibrant creator community, and continuously investing in your success. But more on that in a bit.

Top 10 Teachable creator countries

Teachable creators are making waves everywhere—from the United States to India, from Japan to Spain.

This global reach highlights the universal appeal of learning and the boundless opportunities for creators to connect with diverse audiences. 

Nearly half of all creators on Teachable sold products outside their home country this year, proving that knowledge knows no borders.

From language courses in Germany to wellness programs in Australia, creators are driving cultural exchange, education, and personal growth on a global scale.

Creators hit their AI stride in 2024

If 2024 taught us one thing, it’s this: AI is changing everything.

This year, over 3.8 million pieces of AI-generated content were created using Teachable’s AI tools, including curriculum builders, quiz generators, subtitles, and even sales pages.

These AI tools elevated efficiency while enhancing creativity.

They help creators overcome the hardest parts of building a course so they can focus on crafting transformational learning experiences. 

Whether you’re outlining your first course or launching your tenth, Teachable’s AI tools make it faster, easier, and more intuitive.

As AI evolves, so will our tools. We’re committed to giving you even more ways to simplify creation and scale your impact.

Best Teachable features in 2024

Creators embraced a wide range of tools on Teachable this year.

Here’s a snapshot of the top five tools creators relied on to grow their businesses and engage their audiences in 2024.

Top 6 new Teachable features in 2024

In 2024, we leveled up Teachable to help creators thrive like never before. From a sleek, top-rated mobile app to advanced reporting tools and AI-driven content creation, every update was designed with you in mind. Here’s a closer look at the top 6 updates we made for creators:

1. A Top-Rated Mobile App for Seamless Learning Anywhere

We completely refreshed our iOS mobile app in 2024, and the results speak for themselves: a 4.6/5 rating with over 8,800 reviews. 

With offline viewing, interactive quizzes, and progress tracking across devices, students are more engaged than ever. 

Did you know students using the app are 3x more likely to complete lessons? And for creators, the best part? It’s free and effortless—your courses are automatically optimized for mobile with zero extra work.

Learn more about the top-rated Teachable mobile app

2. Enhanced reporting tools: Empowering data-driven decisions

Understanding your students and business just got easier. Our new reporting features give creators powerful insights into student engagement, purchase behaviors, and subscription trends. 

Want to know why a lesson isn’t sticking? Use engagement analytics to tweak your content. Curious about lifetime customer value? 

Dive into sales reports. These tools let you tailor learning experiences, improve retention, and grow revenue with precision. It’s data-driven growth, simplified.

Learn more about Teachable’s enhanced reporting capabilities

3. Expanded AI Hub: Smarter, faster course creation

Our AI tools took the heavy lifting out of course creation in 2024. Creators used the AI Hub to generate a large variety of content, from detailed course outlines to multilingual subtitles. 

Quickly create quizzes or generate content summaries. These tools don’t just save time—they free you to focus on what matters most: building a transformative learning experience for your students.

Learn more about Teachable’s AI Hub

4. Password-free logins with seamless OTP access

Logging in is now effortless with our new One-Time Password (OTP) system. 

No more forgotten passwords or tedious resets—just a secure code sent to your email. 

And with the "Remember Me" option now defaulted, creators and students can access courses faster than ever. It’s simplicity and security rolled into one. 

Less time spent logging in means more time spent learning, teaching, and building your business.

Learn more about Teachable OTP logins

5. Sell anywhere with WordPress and ‘Buy Anywhere’ buttons

Your products, on your terms. With our WordPress plugin and embeddable "Buy Anywhere" buttons, selling on your own website has never been easier. 

Showcase your Teachable products directly on your blog or site with a seamless integration that connects to our secure checkout. 

Fully customizable to match your brand, these tools help you meet your audience where they already are, turning more clicks into conversions.

Learn more about Teachable’s WordPress plugin

6. Custom URL Redirects: Optimize your sales funnel

Say goodbye to clunky navigation and hello to streamlined sales journeys. 

Our custom URL redirects allow you to guide potential students exactly where you want them—whether it’s a specific product page, external site, or tailored landing page. 

By removing unnecessary steps, you keep your funnel flowing smoothly, reduce drop-offs, and increase conversions. It’s a small change with a big impact on your sales strategy.

Learn more about custom URL redirects with Teachable

Bold moves from Teachable in 2024

This year, we ventured beyond the platform to celebrate creators in bold new ways:

The 9-to-5 Quitters Club: A movement for freedom and fulfillment

In 2024, we launched the 9-to-5 Quitters Club, a campaign to inspire creators to break free from the limitations of the traditional work mindset. 

It’s not about quitting your job—it’s about embracing a new era of work where you define success on your terms. 

Through a podcast and newsletter, we share real stories, expert tips, and practical strategies from creators who’ve done just that. 

Whether you’re dreaming of building your business or looking for motivation to take the leap, the 9-to-5 Quitters Club is your roadmap to independence.

60-Day Hustle: The first-ever creator reality show

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We also brought creator inspiration to the big screen with 60-Day Hustle, the first-ever reality competition show for entrepreneurs. 

Launched in partnership with Sonic God Studios, the show is streaming now on Amazon Prime and features 12 talented creators competing to scale their businesses in just 60 days. 

This groundbreaking campaign highlights the grit, creativity, and drive of the creator economy while offering actionable insights for viewers. 

The best part? It’s a celebration of the power of creators to make a lasting impact, and we’re thrilled to have been part of such an innovative project.

What’s coming from Teachable in 2025

As we wrap up 2024, we want to thank you for being the best part of Teachable. 

Whether you’re launching your first course or scaling your business to new heights, we’re honored to be part of your journey.

The future is looking even brighter. Here’s a sneak peek at what’s ahead:

• Teachable is hitting the road! Next year, we’ll be hosting in-person events to bring creators together to connect, learn, and grow.
• We’re doubling down on making Teachable more flexible, intuitive, and powerful than ever.

And we’re just getting started.

Here’s to building a brighter, more creative future—together.

Happy New Year!

The Teachable Team

Today marks an enormous step forward for Teachable and our community.

We’re excited to announce that we have been acquired by Brazil-based Hotmart, one of the leaders in the digital product distribution market in Latin America and Europe. This new partnership will allow us to further our mission and to empower even more creators—now, on a truly international scale.

We’ll still be the Teachable you know and love but with this partnership we can accelerate our product development, continue hiring best-in-class talent, and help you reach global audiences—all with the help of Hotmart.

We’ve spent the last six years empowering creators to transform their knowledge into income. Our platform has been used by 50,000+ creators, who have gone on to teach nearly 30 million students, and in the process have earned over half a billion dollars! Every single day, our members reach more than 20,000 new students and earn close to a million dollars.

What we found in Hotmart was a similar story. You could call them the Teachable of Brazil. They operate profitably at three times our size with creators and employees spanning the globe from Latin America to Europe. The company proudly has millions of students, 150,000 products registered on its platform, sales in 188 countries, and a staff of more than 700 spread around the world. Forbes recently named Hotmart one of the most promising up-and-coming businesses, and LinkedIn has recognized it as one of the startups most sought-after to work for in Brazil.

How does this affect you?

While this is thrilling news for us, rest assured that your relationship with Teachable will not change. Our business and brand will remain independent and we’ll continue to hire for our offices in New York and Durham, NC. Hotmart is committed to helping us serve you better with plans for a significant investment in the product and lots of knowledge sharing between teams.

We will continue to double down on our brand, product and mission, just with more resources. We have a slew of very exciting product releases coming soon and our big biannual summit starting March 24!

Our founder, Ankur Nagpal, will stay on as CEO and, additionally, will join forces with Hotmart founders João Pedro Resende and Mateus Bicalho to serve as a co-founder in the newly formed global business.

A shared mission

We know you may have some remaining questions. As always, our award-winning support team is available from 8am-8pm EDT seven days a week.

We know that this was the right step for Teachable. In Hotmart we found a partner who shares our vision for helping creators excel and succeed. Our motto has always been that we believe in empowering creators to transform their knowledge into income. Hotmart couldn’t be more closely aligned with that vision. Their own driving force is enabling people to “live from their passion.”

We hope you’ll celebrate with us as we grow this now global company and as we bring courses to a worldwide group of creators, business owners, and students.

All the best,

Team Teachable