Introducing Teachable's Customer Journey: More growth, more guidance, more recognition

If you’ve ever tried building a course or launching a digital product, you know how hard it is to get the guidance you need at the level you need it.

That’s why we’re launching the Teachable Customer Journey program.

We’ve put together a tiered program that matches the level of guidance, access, and recognition you receive to the size and ambition of your business.

The more you grow, the more we grow alongside you.

You built a course. Then another one. Students enrolled, revenue grew, and before you knew it, you were running a real business on Teachable.

Think of it like an airline loyalty program, but instead of up

‘rades to first class, you get dedicated success managers, invite-only in-person events, and recognition designed to actually move your business forward.

How the program works

The Teachable Customer Journey has three tiers, each based on your annual sales through the platform. You don’t need to sign up or apply. Your tier is tracked automatically, and you’ll be placed into the right level at the beginning of each quarter based on your performance over the rolling last 12 months.

If your sales grow and you qualify for a higher tier mid-year, you could be upgraded at the start of the next quarter. And to protect creators who have a slower season, downgrades are only processed annually, giving you room to recover.

Here’s what each tier looks like.

Teachable Base: Up to $250K in annual sales

This is the starting line. Every creator on Teachable begins here, and the experience is built to help you find your footing, make your first (or next) sale, and build momentum at your own pace.

What you get:

• In-product guidance to help you launch, set up your checkout, and start selling
• Open live group Q&A once a week
• Monthly growth webinars covering practical, broadly applicable best practices
• Access to our annual flagship event (ticketed)

Teachable Base is self-serve by design. Step-by-step tutorials through Teachable:U and YouTube, combined with regular live sessions, give you the tools and answers to keep moving without waiting on anyone.

Teachable Select: $250K+ in annual sales

Once your business crosses the $250K threshold, you stop figuring things out alone. A named Teachable success manager is assigned to your account, and the resources available to you shift from general guidance to targeted, growth-focused execution.

What you get:

• Your own Teachable success manager who understands your business stage and helps you prioritize what matters now
• Curated Office Hours led by a success manager, with clear goals and step-by-step guidance (not just open Q&A)
• Invite-only monthly strategy sessions built around proven plays and real examples from creators at your growth stage
• Invite-only regional, in-person events three times a year to exchange tactics and benchmarks with peers at a similar level
• Priority support with faster response times

The difference at this level is focus. Your success manager helps you decide which sessions to attend, which features to prioritize right now, and what to ignore until later. Practical templates, session recordings, and clear direction replace the guesswork that can slow down growth at this stage.

Teachable Elite: $1M+ in annual sales

At this level, Teachable becomes a true partner in your business. The conversation moves from “what should I do next” to “where should my next $500K come from?” A dedicated senior success manager works alongside you on strategy, not just execution.

Everything in Teachable Select, plus:

• A dedicated senior success manager with ongoing 1:1 engagement, proactive monitoring, and regular strategic conversations about priorities and decisions
• Documented success plans and quarterly business reviews (QBRs) to guide where you focus, what you double down on, and what to stop doing
• Customized analysis of your sales funnels, offers, and monetization setup with specific, prioritized actions
• Strategic introductions to other top creators, partners, and internal Teachable teams to help your business thrive
• Priority support with faster response times, including launch monitoring and post-launch reviews from your success manager
• Invite-only regional, in-person “Top Creators Council”
• Eligibility for annual awards event (Teachable Legacy) recognizing the platform’s highest-performing accounts

Elite-tier creators also gain access to small, curated rooms that don’t exist anywhere else on the platform. Council sessions bring together top creators and Teachable leadership for candid conversations about market shifts, strategic decisions, and the future of the market.

These aren’t webinars. They’re working sessions for creators operating at a scale where the right conversation can be worth more than the right feature.

How the tiers compare at a glance

Your next milestone starts now

We built this program because the old model didn’t match reality. Creators at $50K need different things than creators at $500K, and both need different things than creators pushing past $1M. The Teachable Customer Journey puts the right resources in front of you at the right time, so your energy goes toward growing your business instead of searching for answers.

Whether you’re building early momentum, scaling toward your next tier, or operating at the top of the platform, this program is designed to reward your progress and accelerate what comes next.

Explore the full program and see where you stand.