July 16, 2026
1:00pm EST
1 hour 15 minutes

Stop Building Courses. Start Building Programs.

Most creators on Teachable are building courses: content someone buys once. A program is something different: a client experience with a revenue model that compounds. This session draws that line and shows you how to cash in on it.

Stop Building Courses. Start Building Programs.

You're either about to build your first digital product, or you've already built one and the revenue model isn't doing what you hoped.

Either way, the problem is the same: most people default to building a course. Content someone buys once. A program is something different: a client experience with a revenue model that compounds. This session draws that line and shows you how to cash in on it.

If you haven't built yet, this gives you the right framework before you invest months going the wrong direction. If you've already launched, this shows you what to change so the thing you built starts working harder than you do.

In this session, I'll break down the real difference between a course and a program, and why that distinction changes everything about revenue, retention, and referrals.

What you'll walk away with:

  • The real difference between a course and a program, and why it changes everything about revenue, retention, and referrals
  • How to design a client experience (not just a curriculum) that drives completion and repeat purchases
  • How to stop creating more content and start creating more

Event speakers

Jasmine Jonte
Founder, CRE8TION

Jasmine Jonte is the founder of CRE8TION, a done-for-you program design agency that helps expert businesses turn their knowledge into scalable, proitable learning experiences. Her team has built 140+ programs and 1,600+ lessons across courses, memberships, and certification programs using their Course Flow to Cash Flow Process. Jasmine specializes in transformation-based learning architecture, blending NLP principles with offer design to create programs that drive real client results and recurring revenue. Her work sits at the intersection of curriculum strategy, client experience, and business model design.