How to become the source AI recommends

Anna York is an AI Visibility Architect and Founder of Citation School who helps marketers understand how AI tools like ChatGPT, Gemini, Claude, and Perplexity find and recommend information online. As a LinkedIn Top 12 AI Voice in Europe, she has spent the last year studying how AI search works and what makes some content get recommended while other content gets ignored.

In this session, Anna will walk through her GEO keyword research process and show how AI can help uncover real customer questions, find content opportunities, and build a content strategy based on how people search today.

Many businesses still use SEO methods built for Google. But AI search works differently. This session will help you understand what has changed and how to adapt.

Designed for marketers, content creators, SEO beginners, and business owners. No technical background required.

What you'll learn: ‍

• The FAN method: how AI turns one question into many related questions people are likely to ask
• How to check if an AI search question is worth creating content for using real search data
• The biggest mistakes marketers make when using traditional SEO tactics for AI search
• A live walkthrough: starting with one question, expanding it into a topic map, finding content gaps, and building a content plan
• A repeatable system that can reduce 3-4 hours of manual research to around 20 minutes
  

Demonstrated using Claude and Semrush. The same process can be used with similar AI tools and keyword research tools.