Black Friday pushes a lot of creators into panic mode. You feel the clock ticking. You want your course ready. You want everything polished. You want the launch to land. That pressure builds until the work feels heavier than the opportunity.

You deserve a plan that protects your energy and your earnings. You also deserve a plan that helps you grow your audience, build trust, and bring in revenue before the busiest sales week of the year hits.

Monique Lu, Creator Programs Specialist at Teachable and Jordan Hoopingarner, Customer Success Manager at Teachable hosted a Black Friday webinar mapping out precisely how you can sell more this Black Friday, even if you haven’t built your product yet.

The creator problem: building in silence slows your results

You already carry enough responsibility as a creator. Recording lessons alone in your office for weeks on end drains your spark. You publish nothing while perfection eats your time. You quietly keep building and hope the finished product lands with a splash.

You end up tired. You end up unsure. You end up launching without any signal that your audience wants what you spent all that time making.

You deserve a calmer, cleaner way forward.

The pre-sell shift: Three moves that help you sell more

Pre-selling removes the pressure that comes from creating in isolation. You stop guessing. You stop grinding alone. You create with your audience instead of creating for them. That shift reshapes the entire process.

Validate first

You get answers faster when you ask your audience directly. Validation comes from polls, comments, tiny tests, or short conversations. Your audience tells you exactly where the demand sits. You can shape your direction based on real responses instead of internal assumptions.

Earn early

You get clarity the moment the first payment hits. Revenue carries more weight than engagement. Early income proves your idea resonates. That confirmation sets your pace and keeps your energy steady.

Build with your students

You get stronger material when your earliest buyers help shape the details. Students surface real questions. Students share the specific obstacles they face. Students guide you toward examples and explanations that hit the mark.

This three-part shift gives you momentum while removing the heavy load that usually sits on your shoulders.

What pre-selling actually means

You give your audience early access at a fair price. You outline the course, set a delivery window, and share exactly what they can expect. You build the course after confirming the demand. You never pretend something exists when it doesn’t. You simply lead with clarity and confidence.

This approach gives you revenue, validation, collaboration, and excitement before creation begins.

Creator success stories: Proof for your own plan

Jen from Build Your Healthy Home

You can follow the same path Jen took when she built her first course. She launched with a simple sales page, clear messaging, and no recorded lessons. Her audience understood the promise and trusted the delivery. Jen earned more than $25,000 in two weeks using nothing more than clarity, timing, and transparency.

Jack Appleby

You can use Jack’s strategy when you want quick momentum without heavy production. Jack offered bonuses that already existed and layered them onto an early-access promotion. His audience saw immediate value and moved quickly. His results showed how much lift comes from urgency and relevance.

These creators moved fast because they trusted their audience enough to launch early.

Your 3-step pre-sell action plan

You can start earning long before Black Friday by following the same three steps Monique and Jordan walked through during the session.

Step 1: Choose your pre-sell offer

You already carry enough knowledge to pre-sell something meaningful. You can package a workshop, mini course, curriculum draft, coaching hybrid, or membership starter. The key sits in defining the outcome. A clear promise carries the offer.

Step 2: Set up your pre-sell page on Teachable

You can launch a polished page without complex design work. You add your core details, list your draft outline, choose a price, and publish. Teachable handles the layout so you can focus on the message.

Step 3: Share the offer and start earning

You can talk openly about what you’re building. Email your list. Post on your socials. Invite your warmest followers. Share behind-the-scenes snapshots of your process. Your audience loves being included. Your pre-sell grows stronger each time you show up.

The Black Friday offer system: give people a reason to buy now

Black Friday buyers move quickly. You give yourself an advantage when your offer speaks clearly and delivers value they can feel immediately.

What shapes an irresistible offer?

You present a simple, strong value exchange that helps buyers feel certain about their decision. A direct promise, a clear outcome, and a meaningful reason to purchase create momentum. Your buyer moves with conviction because the value feels obvious.

Elements that strengthen your Black Friday offer:

• A seasonal bundle
• A digital download bonus
• A meaningful discount or upgrade
• A relevant extra session or resource
• A well-placed upsell that lifts AOV
  
  

These pieces appeared throughout the webinar because they consistently drive action.

Creating messaging that moves people: the 4-step story structure

You can communicate your offer more effectively with a simple storytelling flow. Monique shared a structure that sharpens your message and helps buyers understand why this offer fits their needs.

Hook: You pull them into the moment with one clear line.

Pain: You describe the challenge they recognize in their own life.

Solution: You show them how your offer helps them move forward.

Call to action: You guide them with the next step.

This format works on sales pages, social posts, emails, live streams, and short videos.

Turn your pre-sell into a digital doorbuster

You can use this strategy to generate fast action and keep your Black Friday sale running smoothly from start to finish. Jordan mapped out a clean, repeatable sequence that works across every niche.

You create a strong pre-sell. You generate a limited batch of high-discount coupons. You turn on the setting that displays how many remain. You share the countdown. You schedule the release. You let the coupons sell out. You roll into your standard Black Friday offer once the supply hits zero. You close with a strong final push.

This method rewards early buyers and builds healthy demand from the very beginning of your sale.

The Black Friday promotion checklist

You can widen your reach by promoting your offer across the channels your audience already uses. The webinar included a straightforward checklist that covers every major traffic source.

Channels to use:

• Social platforms
• Your email list
• YouTube
• Podcast mentions
• Affiliate partners
• Paid traffic for warm audiences

Each channel plays a different role. Social posts build awareness. Email drives conversions. Affiliates introduce you to new buyers. Paid ads help when you have existing audience data.

Teachable tools that support your Black Friday results

You can strengthen your sales performance with the tools already built inside your Teachable account.

• BackOffice unlocks smoother checkout options
• Order bumps increase average order value
• Cart abandonment emails recover lost revenue
• Buy Now Pay Later supports larger purchases
• Affiliate tools expand distribution

These features give creators more leverage during the biggest sales window of the year.

The Black Friday Sales Challenge

You can join the Black Friday Sales Challenge for extra rewards as you make sales through the end of the year. You can earn subscription credits, Creator Grants, and even a fully covered trip to Brazil for a major creator economy event. You can accelerate your progress when you use BackOffice which gives you a 1.2x multiplier on all challenge earnings.

Join the Teachable Black Friday Sales Challenge today