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Scaling Beyond 1:1 with Digital Products
Turn Your Expertise Into Digital Products That Earn While You Sleep
Join Kelly McKenna — licensed therapist, business coach, and founder of Sit With Kelly — for a practical, hands-on webinar designed for private practice professionals who want to expand their impact and generate recurring revenue without adding more hours to their schedule. Kelly built a multi-six-figure practice and coaching business through Instagram and has helped over 900 therapists grow their own profitable practices. Now she's sharing exactly how to transform your expertise into high-value digital products that work for you around the clock.
What You'll Learn:
- How to spot the right opportunities within your existing practice to create digital products your audience actually wants
- A step-by-step process for turning your client insights and professional knowledge into structured, sellable offerings
- The marketing and distribution funnels that drive awareness and convert browsers into buyers
- How to choose the right product formats and content strategies based on your goals and the needs of your audience
Who Should Attend:
This webinar is ideal for therapists, coaches, consultants, and other private practice professionals looking to build a more sustainable and scalable business model.
Walk away with a clear roadmap and the confidence to launch your first — or next — digital product.
Event speakers
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Kelly McKenna is a licensed therapist and business coach who helps therapists build profitable, sustainable private practices using Instagram. After building her own therapy practice entirely through Instagram (@sitwithkelly), Kelly generated $250,000 in her first year, $200,000 of which was from therapy clients alone. What began as sharing relatable mental health content evolved into a multi-six-figure business and a full caseload of aligned, premium-fee clients. She has since slowed down on 1:1 therapy to focus on mentoring clinicians who want more freedom, income, and impact in their careers. Kelly is the host of The Business of Therapy podcast, where she blends practical strategy with transparent conversations about money, sustainability, and ethical marketing. Her work challenges the narrative that therapists must choose between meaningful work and financial success and teaches them how to build both. Kelly has served over 900 therapists in her course, the Private Practice Academy Bundle, and has over 800 active members inside her Reels Membership. Through her digital products, Kelly helps therapists start their own practices, raise their rates, clarify their niche, and show up online in an authentic and sustainable way. She believes private practice should support your life and that financial abundance and ethical care can coexist. Based in Miami, Kelly enjoys running her two businesses, taking her pup Jozi on walks, and watching her baby boy, Aidan, learn all the new things.