Do you have an exciting project (or two) you had to shelf because you couldn't find the time or enough capacity to bring it to life? If the answer is yes, know that you're not alone—60% of creators abandon at least one major project each year.
Perhaps it's the beginner's fundamental course you planned but never launched, or the content calendar overhaul that fizzled after week three. Whatever unfinished business goals you have, you're not alone, and you're definitely not failing because of it.
Abandoning projects is not what matters. It's how you handle them. It's a stronger predictor of future growth than achieving perfectly set goals. The good news is that we have just the right solution for all of your unfinished business goals: goal triage, an effective system that can help you evaluate what is worth reviving, reshaping, reusing, or releasing so your time and creative energy can compound.
A 4-Step Framework to Revive, Revise, Repurpose, or Release Unfinished Business Goals
Use this 4-step framework to help you unlock the power of your unfinished business goals:
Step 1: Reignite — Reconnect With the "Why"
With any unmet goal you have, it's important to first take a look at how it's written. Then, consider what exactly the goal is measuring. And lastly, why did you create the goal in the first place?
Using the SMART goal structure can be an effective way of structuring goals. Using this method, your goals are easier to track and attain. Ensuring that your goal is specific, has a clear way to measure it, and is realistic for the time frame you'd like to achieve it is an important part of the process.
Without a clear structure for how you're writing a goal, it makes it more challenging to assess how close you are to it. And to assess what external factors might need to shift. It might be something as simple as tweaking the timeline. Or changing the metric with which you're measuring. Perhaps instead of measuring the success of your course by the number of students enrolled, you start to look at the number of positive reviews instead. When you make shifts to your goals in this way, it can feel like a relief. So, really take your time with reevaluating your unmet goals.
While you do, make sure you're also looking at your "why." When you've had a goal in place for a while, it can be easy to be attached to the goal itself and lose the sense of why you wanted to achieve it in the first place. For many creators, the drive to share knowledge with others and increase their streams of income is at the root of creating courses. And in setting some of those goals in the first place. Zooming out to focus on your why is a great way to get unstuck and find inspiration in your goals again.
Step 2: Reshape — Adapt for Today's Reality
Once you've reviewed your goals, made sure they're written in an efficient way, and reconnected with your "why," it's time to revise. You need to make sure the action you're taking in order to meet the goal makes sense.
Perhaps your goal is to garner a certain number of followers on TikTok. The obvious course of action would be to post content to the app every day. You can continue to do what you've been doing in pursuit of your goal. But it's also helpful to look at other ways to approach it. Maybe there are some approaches that you hadn't considered before.
This evaluation requires thinking outside the box. And while it can feel challenging to come up with an alternative solution, there are some easy ways to bring a fresh perspective. Try to let go of the attachment you've formed to your initial approach. Make room for alternatives. Take some time away so that you can return to it with fresh eyes.
In the TikTok scenario, this could look like taking a week off from creating new TikToks. And instead, go to other accounts that your audience follows and engage with them in the comments.
Getting outside feedback can be pivotal, too. You can do this by sharing your goals with a trusted friend or mentor. Ask them for honest feedback or ideas on how you can go about achieving the goals you've set. This might show you something you've never thought of before.
Similarly, consider finding someone who has "already done it." That is, someone who has achieved what it is you're looking to do. This can also bring fresh inspiration.
At the very least, give your brain breaks with regular meditation. This has been shown to enhance creativity and can give you a wider perspective on ways to achieve your goals.
Step 3: Recycle — Repurpose What You've Built
Sometimes, you may find that the unfinished business goal is not worth completing as is. But it doesn't mean it's a waste! When reviewing unfinished goals, look for elements you can repurpose.
For example, perhaps you had a goal of launching a webinar, but it no longer makes sense. You can pivot and turn the webinar into a lead magnet to grow your email list.
Or maybe you started outlining the new course but never finished it. Consider whether it would make sense for you to turn it into an ultimate guide for your blog or a mini-course instead. You already did the work. Why not extract ROI from it?
Open your content vault and audit what's already done (outlines, visuals, scripts, etc.). Consider how you can reuse or remix existing content to better align with your audience's current needs.
Step 4: Retire — Let Go With Intention
Despite all the effort that you can put in when it comes to reworking a goal, sometimes certain goals just fall out of alignment with the overall mission of your business and what you're creating. That is okay, and it's even an inevitable part of the process.
Not every single goal you set is going to be met. Try to look at changing goals as a sign of growth instead of failure. This allows more flexibility to adapt to the current moment. And to adapt to other unforeseen factors that either didn't exist or you didn't consider when you first set the goal.
The Case Study: The Creative Doer
It's more than possible to revive stalled projects—Anna Lovind and her course, The Creative Doer, is the perfect example. Her signature course has generated well over six figures in revenue, but it wasn't an overnight success. In fact, it took multiple iterations and reviving old content for the course to hit big and become what it is today.
Lovind launched the first version of her course in 2015, but her business model was unsustainable. Trying to solve that, she launched the second version a year later. While it was an evergreen course, she priced it too low and didn't market the course consistently, which resulted in her closing the course down for 2.5 years in 2017.
Despite the setback, Lovind didn't give up and brought back the course with a better sales funnel in 2019. While the course sold better, it was still not bringing in the money Lovind wanted to see. So, she launched a new and updated course in 2020 that offered additional features like weekly Q&As for the community, weekly co-working sessions, and a series of monthly workshops.
The course generated over $30K in 5 days after launch and has been generating consistent income ever since. Lovind says that one of the things that worked for her in re-launching the course is repurposing the lesson content as blog posts, guest articles, social media posts, and more. This way, she never runs out of content without burning herself out.
How Teachable Can Help With Unfinished Business Goals
If you're ready to nail your unfinished business goals, Teachable is here to help and make it as effortless as possible. We have a number of features that make reviving and recycling content easy:
- Course duplication: Want to update the course material without losing the old version? Teachable lets you quickly duplicate any course you want with one click of a button, so you can update the new course material without losing the old one.
- Bundles: Have multiple products already? You can create a new offer without having to create new courses or digital products with the Bundles feature, which allows you to sell multiple products as one.
- Digital downloads: Want to repurpose a half-written course into something else? Teachable makes it super easy with the Digital Download feature, where you can upload a digital product like a PDF, workbook, or ebook and sell it in a matter of hours.
- AI quiz generator: If one of your unfinished goals is to find ways to increase student engagement, look no further. With Teachable's AI quiz generator, you can create fun and interactive quizzes at the end of each module for your students. It's effortless, quick, and adds value for your students.
Sign up for the Teachable Pro trial today and find out how it can help transform your business goals.
Use Your Unfinished Goals to Your Advantage
Overall, unfinished goals are an invitation to expand your capacity and expertise as a business owner and creator. Your goals are meant to stretch you and bring you to new heights. And that process can be really uncomfortable sometimes. Use these tips to keep your flow going and for those unfinished goals to come to completion.
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