How Jenny Rushmore built a multi-6-figure sewing school on Teachable

Jenny Rushmore faced a problem that millions of women know intimately: clothes just don't fit curvy bodies.

"I couldn't find clothes that fit me well. I really struggled in the stores." -Jenny Rushmore, Founder and CEO at Cashmerette

As someone with H-cup breasts and a plus-size figure, shopping meant constant disappointment and settling for ill-fitting garments.

At age 30, Jenny discovered sewing. What started as personal necessity became a life-changing insight that would transform thousands of lives.

"I learned that I didn't have to change my body to fit clothes. I could change my clothes to fit my body." -Jenny Rushmore, Founder and CEO at Cashmerette

This philosophy became the foundation for Cashmerette, now one of the most successful body-positive sewing companies in the world.

{{profitable-component="/blog-shortcodes/blog-popup"}}

Jenny's Teachable journey at a glance

‍

The turning point

Jenny started Cashmerette as a personal blog in 2010, sharing her sewing journey and fitting tips for curvy bodies. The response was immediate—women worldwide resonated with her body-positive message.

But the real transformation came in 2015 when Jenny launched Cashmerette as the first modern sewing company specifically designed for curves, offering patterns in sizes 0-32 and cup sizes C-H. This was revolutionary in an industry that largely ignored busty and plus-size sewists.

The breakthrough moment arrived when Jenny discovered the power of combining community with recurring revenue through the launch of Cashmerette Club in 2022.

"Teachable has been a game-changer for us. It allows us to create detailed, high-quality courses that our students can follow at their own pace." -Jenny Rushmore, Founder and CEO at Cashmerette

Jenny chose Teachable for Sloper School because she needed a platform that could handle complex multimedia content while building genuine community connections among students worldwide.

{{communitycounts-component="/blog-shortcodes/popups2"}}

The Importance of Building a Strong Online Community

Building a strong online community is more than just a gathering of like-minded individuals; it's about creating a space where people feel empowered and supported. Jenny Rushmore, the visionary behind Cashmerette, understands this better than anyone. 

This common struggle led her to create a supportive online space where women could learn to make clothes that fit their bodies perfectly.

The Cashmerette community is a safe haven for those who have felt marginalized by the fashion industry. "Sewing is a very isolated hobby for most people. So it's something you do in your house. A lot of people don’t know anyone else who sews," Jenny explains. 

By bringing people together in a supportive online environment, Jenny has built a community where members can share their experiences, offer advice, and celebrate each other's successes.

This sense of belonging is crucial, especially in a field like sewing, which can often be a solitary activity. The Cashmerette community not only provides technical support but also fosters a body-positive environment. 

This philosophy has resonated deeply with the community, helping many women to embrace their bodies and feel confident in their custom-made clothes.

{{lookinglaunch-component="/blog-shortcodes/popups2"}}

How Cashmerette's Community Empowers Women

At Cashmerette, the focus is not just on sewing but on empowering women to feel good about their bodies. Jenny's personal philosophy, "It's not you; it's the clothes," is a powerful message that she instills in her community. By emphasizing that the problem lies with the clothes, not the body, Jenny helps women shift their mindset and approach to clothing.

The impact of this community goes beyond just sewing. Many members have shared how being part of Cashmerette has transformed their lives. 

"We get emotional emails all the time. People say it improved their marriage, that they've quit their job and started a new job, that they feel different" -Jenny Rushmore, Founder and CEO at Cashmerette

Cashmerette's community is also incredibly active and engaged. Members from around the world are constantly posting, learning, and supporting each other. Jenny and her team are deeply involved, providing personal feedback and ensuring that everyone feels heard and supported.

The community aspect is further enhanced by the shared experiences of its members. Jenny notes, "The big change in them comes when they see it in someone else. For instance, I will be very nonchalant about sharing my measurements... and we've had multiple people being like, I thought I looked terrible, and I could only ever look terrible. And I would look at pictures of Jenny Rushmore and be like, she looks amazing."

Seeing others with similar body types looking confident and happy helps members realize they can also look and feel great in their clothes.

Through Cashmerette, Jenny Rushmore has created more than just a company; she has built a community that empowers women to take control of their wardrobes and their confidence. This strong, supportive network is a testament to the transformative power of community in online education.

{{customizecommunity-component="/blog-shortcodes/call-to-action"}}

How Jenny Rushmore Uses Teachable To Serve Her Students

Jenny Rushmore's Sloper School is hosted on Teachable, a platform that has enabled her to reach and teach nearly 3,000 women worldwide. 

"Teachable has been a game-changer for us. It allows us to create detailed, high-quality courses that our students can follow at their own pace." -Jenny Rushmore, Founder and CEO at Cashmerette

The flexibility of online learning means that women from all walks of life can join Sloper School and learn how to make clothes that fit them perfectly.

Teachable's features have been instrumental in creating an engaging and interactive learning experience.

"The ability to include videos, downloadable patterns, and step-by-step instructions has made it possible for us to teach complex sewing techniques in an accessible way." -Jenny Rushmore, Founder and CEO at Cashmerette

Moreover, Teachable's community features have played a crucial role in growing the Cashmerette community.

"The discussion forums and comment sections on Teachable have become spaces where our students can ask questions, share their progress, and support each other." -Jenny Rushmore, Founder and CEO at Cashmerette

These interactive elements help to build a sense of community and connection among the students, even though they are spread across the globe.

"We hear from women who have never sewn a garment in their lives, and within a few months, they're making clothes that fit them perfectly." -Jenny Rushmore, Founder and CEO at Cashmerette

Jenny's approach goes beyond technical sewing skills. She exudes a sense of empowerment and self-confidence. "It's amazing to see how our students transform not just their wardrobes but their self-esteem. When you feel good in what you're wearing, it affects every aspect of your life." Jenny says.

{{communityteachable-component="/blog-shortcodes/call-to-action"}}

The Future of Cashmerette and Sloper School

Looking ahead, Jenny Rushmore has ambitious plans for Cashmerette and Sloper School. "We're constantly working on new courses and resources to help our students continue their sewing journeys," she reveals. The goal is to expand the range of courses offered, covering more advanced techniques and different types of garments.

Additionally, Jenny is exploring ways to further enhance the community aspect of Sloper School.

"We're looking into more interactive features, like live Q&A sessions and virtual sewing meetups," she says. These initiatives aim to strengthen the bonds within the community and provide even more support to the students.

{{communityiskey-component="/blog-shortcodes/popups3"}}

Conclusion

Jenny Rushmore's journey with Cashmerette and Sloper School on Teachable is a powerful example of how online education and community can come together to create transformative experiences. By leveraging the features of Teachable, 

Jenny has built a supportive and empowering community where women can learn to make clothes that fit their bodies perfectly. Her work goes beyond sewing; it's about helping women embrace their bodies and feel confident in their own skin.

Want to know how you can build an impactful online community and make a real difference by sharing what you know?

Click the link below to start your free trial today!