Explore the Challenge

Live now

Set the record. Make the plan. Break the record.

The Black Friday Challenge is live. Work toward your individual sales target, earn rewards, and compete for our biggest prize: an invitation to Teachable Collective.

Explore the Challenge
Register for Teachable Summit

Eligible Teachable Payments creators are entered automatically. No sign-up form needed.

Black Friday Challenge · 2026

START NOW through Nov 30

Start working toward your Black Friday goal. Build your offer, make your plan, and keep the momentum going through November 30.

Our biggest prize

An invitation to Teachable Collective.

The Black Friday Challenge · Live now

Your target. Your Black Friday.

Work toward an individual sales target based on your own business performance. Reach 100% to earn a reward, then aim for 120% to qualify for your tier’s grand prize.

Entry is automatic for eligible creators. You must be an active Teachable client in good standing and process sales exclusively through Teachable Payments during the November 5 to November 30 evaluation window. Full eligibility rules will be available in the campaign terms.

  1. 1

    YOU’RE IN AUTOMATICALLY

    Eligible Teachable Payments creators are entered automatically. There’s no sign-up form.

  2. 2

    GET YOUR TARGET

    Your target is based on your January to August 2026 average monthly sales and your historical Black Friday performance, with tier-based caps to keep it achievable. If your sales are declining, the goal focuses on maintaining your current run rate.

  3. 3

    MAKE THE PLAN

    Use the live sessions, Build With Us course, and readiness resources to prepare your offer, sales page, and emails. Your goal is specific to your business; other creators’ names and sales numbers stay private.

THE CHALLENGE PRIZES

Our biggest prize

An invitation to Teachable Collective.

Win a place on the Q1 Teachable Collective trip.

Reach at least 120% to qualify for your tier’s leaderboard. Ranking is based on the percentage of your own target achieved. The #1 creator in each of the four tiers wins the invitation to Teachable Collective.

100%

Your first reward milestone

Reach your individual sales target to earn the standard reward. Final subscription discount and gift-card details are coming soon.

120%+

Additional reward + grand prize qualification

Earn an additional reward and qualify for your tier’s leaderboard. Final additional subscription discount details are coming soon.

Subscription discount and gift-card details are still being finalized. Final rewards and conditions will be published in the campaign terms.

Black Friday events

Build your plan with us.

Find all Black Friday workshops, build-alongs, and weekly coaching at teachable.com/events. Teachable Summit is a highlight of the season.

Explore all Teachable events

Season highlight · November 5, 2026

Teachable Summit

Make Teachable Summit part of your Black Friday plan. Join us on November 5, and explore all workshops and coaching sessions on the Teachable events page.

Register for Teachable Summit

Free course · Teachable Academy

Build With Us: Black Friday

Turn your Black Friday ideas into a sales plan. Learn how to build anticipation, shape your offer, and bring the right people to your sale.

Six lessons. Follow the course in order or choose the lessons you need. Use the strategies for Black Friday and for launches throughout the year.

Explore the free course

Continue to Teachable Academy for course details and enrollment.

Five moves for your Black Friday plan

1

PRE-SELL YOUR PRODUCT

Learn how to sell before your product is finished.

2

BUILD ANTICIPATION

Warm up your audience before your sale begins.

3

SHAPE YOUR OFFER

Plan an offer designed to help your audience take action.

4

CHOOSE YOUR TIMING

Decide when to put your offer in front of your audience.

5

BRING IN TRAFFIC

Learn how to attract people to your sale and turn interest into purchases.

Readiness resources

Make the plan before the rush.

1

PLAN

Black Friday Readiness Checklist

A practical check-in for your offer, audience, sales page, and final prep.

Download the checklist
2

BUILD

Black Friday Game Plan

Map your offer, calendar, warm-up sequence, and a revenue number that gives the weekend focus.

Download the Game Plan
3

CONVERT

Sales Page Urgency Checklist

The changes that help people understand your offer and act before the window closes.

Download the checklist

Teachable Payments

Ready when you are.

Teachable Payments is required to take part in the Challenge. If you haven’t activated it yet, getting set up is your first step. Eligible creators must process sales exclusively through Teachable Payments during the evaluation window.

You can start your Teachable Payments setup from your account. Full eligibility details will be available in the campaign terms.

Explore Teachable Payments

Campaign terms coming soon