Zero to 2M: A Creator’s AI Playbook

Leigh Henderson is the creator of HR Manifesto, a workplace culture brand she grew from scratch to over 2 million followers across social platforms.

In this session, Leigh breaks down how she built that audience, and what’s genuinely different about growing a following now that AI tools are part of every creator’s workflow. As more people lean on the same AI tools to write, ideate, and produce content, the real challenge isn’t speed, it’s staying recognizable.

This session is for creators, founders, and anyone building a personal brand who wants a practical, honest look at where AI helps and where it can quietly work against you.

What to expect:

• A simple framework for what to automate and what to never hand off to AI
• How to avoid sounding like everyone else as more creators use the same tools
• A system for turning one piece of expertise into a week’s worth of content
• Common mistakes creators make when they let AI take over their voice
• How to know when your audience trusts you enough to expand beyond your original niche