The AI Toolkit for Creator and Brand Storytelling

Teri Ijeoma uses AI to bring stories to life, from developing characters for her graphic novel The Risk Worth Taking to creating webinars, content, and brand experiences that connect with audiences. She's joined by Petra Vincent, Creative Director of Trade & Travel and Co-Founder of Handshake & Code, who will pull back the curtain on the tools, prompt workflows, and technical systems powering Teri's creative process.

In this session, Teri breaks down how creators and brands can use AI to strengthen their storytelling with Petra stepping in to add technical context on the tools and workflows behind the work. As AI makes content easier to create, the real differentiator is no longer volume. It's resonance. The creators who stand out are the ones who know how to turn ideas into stories people remember.

This session is for creators, educators, entrepreneurs, and marketers who want to create more engaging content without losing their voice. You'll leave with practical frameworks for using AI to improve webinars, social content, presentations, and brand storytelling, plus a behind-the-scenes look at the tech stack that makes it all work.

What to expect:

• How Teri used AI to develop Erin and other characters for The Risk Worth Taking and how the same process applies to brand storytelling
• A practical framework for using AI to improve webinar presentations and audience engagement
• How to create social content that feels authentic, not robotic
• The biggest mistakes creators make when using AI for storytelling and how to avoid them
• A repeatable workflow for turning one idea into content across multiple formats
• Petra breaks down the prompt workflows, tools, and creative systems behind Teri's process, so you can adapt them for your own work