The AI-powered content system for personal branding

Charlie Hills knows exactly how and where AI fits in a personal brand. He grew from zero to more than 200K LinkedIn followers by building a repeatable content system designed to create momentum, grow the right audience, and turn attention into business opportunities.

In this session, Charlie breaks down the workflows and tools behind his approach to modern personal branding. He’ll share how he uses AI to generate ideas, speed up execution, refine messaging, and scale content output without sacrificing quality or perspective.

Whether you’re building an audience from scratch or refining an existing brand, this session offers a practical look at what it takes to create content consistently in today’s AI-driven landscape.

What you'll learn:

• ‍‍The AI tools Charlie uses in his daily content workflow
• How to build a repeatable system for creating and publishing content
• Ways to scale content output without sounding generic
• The thinking behind high-performing LinkedIn content
• Lessons from growing to more than 200K followers through AI-assisted workflows