How to Evolve Your Course Business in the Era of AI: A Real-World Case Study From a 7-Figure Education Company

In this session, Olly shares his view of the strategic landscape for course and info businesses in the era of AI, drawn from inside his own business and from the dozens of successful education businesses he works with. Everyone can see the potential of AI, but there's so much noise it's hard to know what matters. Most creators are using more AI than ever, yet not making any more money. Meanwhile, the expectations of their audiences are quietly changing. The key is to understand the bigger shifts underneath it all, so you can think strategically instead of chasing tools.

Olly will pull back the curtain on a live case study in his own business that is actually driving new revenue: the new StoryLearning App. He will explain the strategic decision-making process that led to building this, why a product like this was too risky and too expensive to build two years ago, and how AI is making such projects feasible.

If you run a course or info business and want to know what's actually worth building next, this session is for you.

What to expect:

• The state of online education in mid-2026: what's happened to courses over the last few years, and where AI fits in
• Why most creators are pouring time into AI without making any more money
• How audience expectations of education products are changing, and how to think strategically about staying relevant
• The StoryLearning app case study: how Olly spotted the opportunity in his best-selling product
• How the app was actually built with AI: the team, the process, and why a project like this was too risky and too expensive just two years ago
• How to introduce a new product without cannibalising the existing business
• How to work out what evolution looks like for your own business