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Step-by-step resources for independent educators and organizations getting more out of Teachable.

The rise of generative AI has transformed how creators and entrepreneurs approach content, strategy, and workflow efficiency. Generative AI is now by far the most popular form of AI tool, with 51% of businesses using it. While ChatGPT pioneered this revolution, it certainly has limitations that are causing some creators and entrepreneurs to look elsewhere. So, let’s explore leading ChatGPT alternatives and how they complement platforms like Teachable to empower creators and entrepreneurs in 2025.
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When ChatGPT debuted in November 2022, it redefined what AI could achieve, sparking widespread adoption among writers, marketers, and innovators. Its ability to generate text on demand made it a go-to tool for overcoming creative blocks. However, its success also highlighted gaps in specialization. Enter the era of ‘AI copilots’: purpose-built tools designed to tackle specific challenges, from SEO-optimized content creation to CRM automation.
These niche solutions cater to professionals who need more than generic outputs. For example, marketers require brand-aligned messaging, educators demand curriculum-building efficiency, and entrepreneurs rely on seamless integration with existing tools. While ChatGPT remains a versatile starting point, its broad-stroke approach often falls short in scenarios requiring domain expertise or platform-specific workflows. The result? A thriving ecosystem of alternatives that prioritize precision, customization, and reliability.
As the most prominent and popular Generative AI LLM, or large language model, there are a lot of pros to its use. Just the nature of its popularity, as there are many guides and experts out there who can help you use it effectively. It’s also one of the most frequently updated models, with new capabilities end efficiencies being rolled out regularly.
It’s become highly adept and popular for generating text, analyzing data, and even producing images, especially when using the hyper-advanced models accessible by the paid tiers ($20 per month for ChatGPT Pro). Its popularity as a sort of ‘baseline’ for LLMs and generative AI means there are many integrations and plugins developed for it, making it quite an adaptable piece of kit.
But despite its popularity, there are some downsides.
While ChatGPT offers a free tier that lets content creators experiment with prompt-based writing without upfront investment, it can oversimplify nuanced topics, occasionally producing over-generalized or generic prose. Many entrepreneurs appreciate how quickly it can produce outlines, email drafts, and code snippets, but this rapid generation sometimes sacrifices depth and factual accuracy.
In addition, ChatGPT’s standard models can have quite small context windows, making it challenging to maintain coherence in longer-form content without frequent prompt engineering, which can push you towards the premium models.
The popularity of ChatGPT is a double-edged, as people are growing more adept at spotting text it generates due to common, recurring turns of phrase. Ever noticed how many articles you see online start with something like “in the rapidly evolving business landscape” since ChatGPT hit the market?
And while ChatGPT has functionality for direct integration into applications, this often requires selecting separate API pricing plans and navigating fixed subscription tiers, adding complexity and integration overhead that many creators would rather avoid.
Let’s not forget the infamous hallucinations. While things have improved, ChatGPT is still known for confidently offering plausible-sounding information that can be incorrect or misleading, an issue that poses real risks when teaching or marketing requires factual precision.
Taken together, these trade-offs are leading many creators and entrepreneurs to investigate purpose-built AI alternatives that offer specialized workflows, tighter integrations, and higher reliability.

Google Gemini has emerged as a powerhouse for entrepreneurs deeply embedded in the Google ecosystem. Integrated across Workspace apps like Docs, Gmail, and Slides, it streamlines tasks such as drafting emails, summarizing meeting notes, and generating presentation outlines. Its ability to pull data from Google Drive and Calendar reduces context-switching, enabling users to transition from brainstorming to execution seamlessly.
Google offers a variety of packages for Google Gemini use. On the one hand, this means you can be selective and pay for what you actually need, but on the other hand you’ll need to do some research on the different models, pricing tiers, and what you need Gemini for to know what you should purchase.

Perplexity AI distinguishes itself as a research-focused tool, delivering concise, citation-backed answers by scouring live web data. Its ‘Deep Research’ mode mimics an expert’s workflow, analyzing multiple sources to generate comprehensive reports, which makes it ideal for fact-checking or competitive analysis. The free plan includes unlimited quick searches, while the Pro tier ($20/month) offers advanced models, more in-depth searches and file-upload analysis for deeper dives.

Anthropic’s Claude excels in generating natural, human-like text, thanks to its Constitutional AI framework. With much larger context window than ChatGPT’s free models, it can maintain coherence across long-form content, making it perfect for summarizing reports or drafting detailed narratives. The free version suits casual users, while Claude Pro ($20/month) unlocks priority access to updates and higher usage limits.

For teams reliant on the Microsoft Suie, Copilot embeds AI across Word, Excel, and Teams, automating tasks like data visualization, meeting summaries, and email drafting. While basic features are free for subscribers, the Pro suite ($20/user/month) includes collaborative ideation tools and custom agent creation via Copilot Studio, positioning it as a holistic productivity enhancer.
Teachable can complement these ChatGPT alternatives, while also embedding no-code AI directly into the course-building workflow, which reduces the need to context-switch.

For example, the Teachable AI Course Curriculum Generator allows you to input a course title and description and receive a full outline in seconds, including sections, lessons, and even sales-page copy. You can then combine these materials with ChatGPT to produce marketing materials like social media posts and email campaigns to promote the course.
For creating the lessons themselves, you could combine Perplexity AI’s deep research, or Claude’s long form content capabilities with Teachable’s AI Hub to craft lecture scripts, which can then be used to produce quizzes and summaries using Teachable’s AI capabilities, like the Teachable AI Quiz Generator.
Meanwhile, Gemini and Copilot’s integrations with the Google and Microsoft Office suites allow for adaptability in working across those suites, allowing you to plan lessons and courses with integrations across your calendars and email inbox.
This is just the start. Teachable’s extensive AI features and how they complement CHatGPT alternatives makes it ideal for creators and entrepreneurs developing courses and learning materials.
Selecting the right AI tools hinges on your workflow’s unique demands. The ChatGPT alternatives out there all have specific strengths that make them suited to different needs, so you need to think hard about what you’re trying to achieve to guide your choice.
Once you’ve chosen the tools you need, Teachable’s AI capabilities are ready to supercharge all your course and learning materials creation. Once you find the most effective, AI-driven workflows, these tools will become more than just productivity boosters, they can be strategic partners.
AI should help you grow your business, especially for internal processes. See how Teachable AI tools can power your next project.
Start by mapping your most critical workflows and identifying bottlenecks.
No matter which tool you choose, Teachable's built-in AI features complement these systems by streamlining course-building, automating quizzes, and accelerating marketing material production, all critical tasks for creators scaling their businesses.
You can (and should) combine tools strategically.Think of Teachable as the central hub for your course and coaching business. Tools like Gemini, Copilot, and Perplexity can be used to feed research, outlines, and marketing ideas into Teachable’s AI-powered course builder, sales page generator, and quiz creator. This “stacked AI” approach saves time, reduces manual admin, and ensures your content is higher quality and more aligned with your brand, without needing heavy technical expertise.
The main risks include:
Teachable’s AI tools help mitigate these risks by offering structured, guided workflows that keep you in control of the final product. Combining generative AI outputs with your expertise ensures your course material remains credible, customized, and impactful.
Teachable's AI is purpose-built for creators and entrepreneurs. While Gemini, Claude, and others are versatile generalist tools, Teachable’s AI is embedded directly into course creation, sales page writing, quiz generation, and content repurposing workflows.
Yes. Teachable is actively investing in enhancing its AI Hub, with a strong focus on helping creators and entrepreneurs:
In short: as AI evolves, Teachable’s platform will evolve with it, giving you more tools to save time, grow your audience, and future-proof your business in an increasingly competitive creator economy.

It's been interesting to watch AI change the video editing industry over the last year. With video content demand growing and it being the most popular and in-demand type of content across many different platforms, optimizing your video creation and editing process has never been more crucial. That's where AI and AI video tools come in handy.
From speeding up the editing process to helping you produce high-quality videos with less effort and smaller budgets, AI video editing tools can be a huge help. Automating time-consuming tasks like cutting clips, color correcting, and adding subtitles with AI leaves much more time and capacity for you to focus on the bigger picture and the creative part of video creation.
Whether you're a video editing novice or a seasoned pro, integrating AI video editing tools into your workflow can offer great benefits and help elevate your video creation game to the next level. So, let's talk about the best AI tools for creators and how to utilize them to enhance your content creation.
So, what exactly are AI video editing tools, and how does AI come into play when it comes to editing videos? Well, AI video editing involves using machine learning in video production to make the whole process easier, faster, and, in some cases, more affordable. Instead of doing all the video enhancing and tweaking by yourself, you outsource it to AI to do the heavy lifting.
While AI is not yet advanced enough to do the whole video editing process for you, it still has plenty of useful tools to make the video editing process easier. For example, auto-cutting can help trim unnecessary footage, saving you hours of time. Another feature is color correction, where AI balances the color, lighting, shadow, and other visual aspects of the video so it looks consistent overall. But that's not all – you can use AI for transcription, removing video backgrounds, adding transitions, and much more.
Using AI in your video editing workflow has some major perks. It can save you hours of time, speed up repetitive tasks, and help your videos look more professional and high quality. Also, certain AI video editors have features like adding captions or even offering video translations, which can elevate your video content and help add more value to your content at no extra cost.
If you're looking for the best AI video editor to help you enhance your video editing workflow, here are five tools you want to check out:

Best for: Automated editing and content repurposing.
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Best for: Enhancing video quality and effects.
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Best for: Social media video creation.
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Best for: Long-form video content and courses.
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Best for: Subtitle generation and localization.
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If you're looking for an AI-powered video editing tool to fit your specific needs, look no further:

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While AI-powered video editing tools can be a real powerhouse, it might take some time for you to find the best way to integrate it into your workflow so it complements your creative process. So, how can you do it in the most efficient way?
The first thing you want to do is review your current process and see which areas and tasks could be outsourced to AI. For example, you might want to automate video production tasks like auto-cutting, color correction, adding subtitles, transcribing videos, and adding voiceovers. These are important manual tasks that don't require much creative input from you.
Once you know what video editing tasks you want to offload to the AI tool, start small. First, start by automating one or two similar tasks with the AI video tool of your choice and see if you like it. If it works, then move on to the next task until you have your whole new video editing flow in place.
It's important to balance your creative vision with AI. You want your content and videos to still have your unique style and flair. At the end of the day, that's what makes your content different from other content out there and why your audience chooses to support you and not other content creators.
How do you maintain the balance? It's pretty simple. Outsource boring, manual tasks to AI to help you speed up the process while you take on the role of a "Creative Director," review the video at the end, and manually fine-tune the details to add a personal touch.
If you're worried about using AI video tools to help you edit your videos, know that you're not alone. One of the most common concerns creators have is losing creative control over their videos or feeling like their videos might lack originality if they rely on AI video editing tools too much.
It's very easy to avoid this if you view AI as a helpful assistant in your work rather than your replacement. You're the one in control of your video creation process at the end of the day, and as long as you infuse the videos with your unique ideas, they will be original.
Another common obstacle creators face is consistent branding across their videos. You always want your videos to be on brand and aligned with the rest of your content. So, to ensure the AI video editing doesn't interfere with that always set the parameters within the AI tools to help you be consistent.
For example, you can create custom presets for color grading and correction so that every video uses the same color palette. The same goes for fonts or sounds you use in your videos. Even video enhancements like transitions from one clip to another can be set so that such small details in your videos are always consistent.
To ensure you're always up to date with the never-ending changes in AI technology, always keep an eye out for new features and tutorials on how to integrate them into your workflow. While not every new feature will be useful for you, it's good to keep an open mind.
The future of AI-powered video production is exciting and evolving rapidly. We see emerging trends of advanced science generation where AI video editing tools can create entire video scenes from text prompts or AI video personalization where you can tailor each video to individual viewers. They're game-changing, and it's only the beginning.
There is no doubt that with all the advancements, AI will make video content creation at the highest quality much faster and more accessible to everyone, from small indie creators to professional video production studios.
While you might see many doomsday predictions that say that AI will soon completely replace humans in video editing, that's the accurate representation of reality. With all the new advancements, we'll see more collaboration between human creativity and AI capabilities to create outstanding videos. So, if you want to be ahead of the game, keep your eyes and mind open for all the new, exciting changes that are coming in the near future.
If you're a content creator with an online course business, then you'll want to leverage AI video editing tools to help you deliver professional, engaging content with less effort and faster. AI video editing tools can help you create more engaging video learning material for your students that will help them learn better.
Because you, as an online course creator, wear many hats, using AI to help you speed up your video editing process is invaluable. By saving time on video production, you can have more time to work on other parts of your business. The same goes for marketing. AI-assisted video marketing can be a lifesaver because it helps you create marketing material for your online course faster without losing quality.
Use AI video editing tools to help maintain consistent quality across your courses. Create presets for your brand's colors, fonts, sounds, and subtitles, and use these whenever you edit a course learning material video. This way, every video will be consistent, professional, and cohesive.
AI video editing tools can offer so many great benefits to every content course creator. From saving you tons of time on repetitive tasks to helping you create interactive, engaging videos that your students absolutely love, AI can be a trusty assistant in your creative workflow.
With many different tools available offering a variety of features tailored for content creators, entrepreneurs, and seasoned video editing pros, it might require some time and experimentation for you to find the tool and the workflow that works the best. So, keep an open mind and be patient. It'll be worth it in the end.
Always remember that AI tools are only there to help and assist with repetitive, manual tasks. The heart of every video you create is your unique style and creative mind. Combining both and finding balance is the key to mastering AI video editing tools to help you enhance your online course business.

WordPress plugins are powerful tools that extend your website's capabilities without requiring extensive coding knowledge. They can automate tasks, improve site performance, and provide valuable insights so you can focus on creating high-quality content.
In other words, the right plugins can supercharge your website for success — they can enhance its functionality, design, SEO, security, and user engagement.
But with thousands of plugins available, how do you identify the tools that will truly elevate your content and streamline your workflow without bogging down your site or your creative process?
Thankfully, you’re in the right place, as this guide will help you find the best WordPress plugins for your needs.
This plugin is a powerful tool that enables seamless integration of Teachable online courses with your WordPress site. It lets you leverage Teachable's robust features while benefiting from WordPress's flexibility and customization options. You can easily add Teachable courses, sales pages, and account login forms directly to your WordPress site for a cohesive user experience.
Its real-time syncing feature automatically updates your WordPress site whenever you make changes to your courses on Teachable.
It also supports single sign-on (SSO), so students can log in to your WordPress site and access their Teachable courses without needing to log in again. This creates a smoother user experience.
The plugin enhances your marketing efforts by leveraging WordPress's extensive library of themes and plugins. You can create attractive landing pages, integrate email marketing tools, and use SEO plugins to improve your site's visibility in search engines. This flexibility helps you create a unique and professional online presence to attract and retain more students.
The Teachable plugin is easy to use, with a straightforward setup process that requires no coding knowledge. You can quickly connect your Teachable and WordPress accounts, configure settings, and start adding courses to your site. Detailed documentation and support resources are also available to help you troubleshoot any issues.

Related: 30 easy side hustles to start from home
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Rank Math is an essential SEO plugin for WordPress that makes optimizing your website easy and effective. With its user-friendly setup wizard, you can quickly configure the plugin with the best settings for your site, even if you're not tech-savvy.
It comes with a robust SEO analysis tool that checks your posts and pages for common errors and provides actionable tips to improve your content. This helps ensure your site follows SEO best practices so you can increase your chances of ranking higher in search results.
This plugin also allows you to optimize your content for up to five focus keywords per post. What’s more, it provides keyword suggestions and tracks your rankings — which allows you to target multiple relevant search terms effectively.
Rank Math also includes a 404 monitor and redirection manager to keep your site healthy. The 404 monitor tracks broken links, and the redirection manager makes it easy to set up redirects. Together, they help improve user experience and preserve your site’s SEO integrity.

Elementor is a popular WordPress page builder plugin that allows you to create beautiful, responsive websites without any coding.
Its drag-and-drop interface makes designing custom pages easy and fun. You can use pre-designed templates and blocks, which you can customize to match your brand’s style. With real-time editing, you see changes instantly as you make them.
Elementor comes with a wide range of widgets and tools like forms, sliders, pop-ups, and animations that you can easily add to your pages. It supports global widgets, so you can use the same widget on multiple pages and update it from one place. It’s also compatible with most WordPress plugins and themes, making it versatile for any website.
Elementor is optimized for performance, generating clean code to ensure your website loads quickly. It also includes SEO tools to help improve your site’s visibility in search engines.
You can even get Elementor Pro for even more features. The Pro version offers advanced tools like a theme builder to design every part of your site, a WooCommerce builder for custom ecommerce pages, and dynamic content capabilities to personalize user experiences.

This tool is a user-friendly WordPress plugin that makes creating forms for your website quick and easy. Like Elementor, it also comes with a drag-and-drop interface that makes it easy for you to build professional forms without any coding knowledge.
The plugin offers a variety of pre-built templates to help you get started. It’s easy to use whether you need a simple contact form or a more complex survey, poll, or payment form.
Its smart conditional logic lets you show or hide fields based on user responses, making your forms more dynamic and personalized. It also integrates seamlessly with popular email marketing services like Mailchimp and AWeber. This means you can grow your email list and automate marketing without much hassle.
Plus, you can accept payments directly through your forms with PayPal and Stripe integrations.
WPForms ensures all forms are mobile-friendly and responsive, so they look great and function well on any device. It includes robust spam protection with features like reCAPTCHA and hCaptcha to keep your forms free from unwanted submissions.
Related: 23 high-impact digital products you can start selling today
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Google Site Kit is a powerful WordPress plugin developed by Google, designed to integrate and manage key Google tools right from your WordPress dashboard.
It combines Google Analytics, Google Search Console, Google AdSense, PageSpeed Insights, Tag Manager, and Optimize into one easy-to-use plugin. This makes it simple for content creators to access vital data and insights without needing to switch between different platforms.
With Google Site Kit, you can view detailed reports on your website’s traffic, search performance, and page speed, all in a user-friendly format. Plus, it offers actionable recommendations to improve your SEO and content strategy. For instance, it shows you which keywords are driving traffic and which pages need improvement.
Furthermore, Google Site Kit offers a comprehensive overview of your site's SEO performance through its integration with Google Analytics. You can easily check the latest high-authority backlinks, track changes in traffic, and monitor campaign performance—all in one place.
If you want to optimize your site further, WPForms works with Google Tag Manager and Optimize for advanced tracking and A/B testing. This lets you improve your site’s design and functionality based on real user behavior and preferences.
Related: How to increase your website traffic

This one is a free, easy-to-use WordPress plugin that helps keep your site free of spam comments. It’s popular because it doesn’t require Captchas and complies with European data privacy standards.
The plugin uses multiple methods to block spam, such as checking IP addresses, Gravatar usage, and comments, compared to a public spam database. It can also filter comments based on language and country.
One of the best things about Anti-Spam Bee is its simplicity. It’s quick to install and set up, and you can customize settings to fit your needs, such as blocking comments from certain countries or only allowing comments in specific languages. The plugin also provides detailed statistics and logs so you can see how many spam comments are being blocked.
Using Anti-Spam Bee helps keep your comment section clean and professional. It also improves user experience and reduces the time you spend managing spam.

Sassy Social Share is a user-friendly WordPress plugin that makes it easy for visitors to share your content on social media — crucial for content creators. It supports over 100 social networks, including Facebook, Twitter, LinkedIn, and Pinterest. This plugin is designed to be fast and won’t slow down your website.
It has versatile customization options, so you can choose from different button styles, shapes, and sizes to match your site’s design. You can also place the buttons in various locations, such as above or below content, as a floating bar, or in a sticky sidebar. This makes it easy for visitors to share your content wherever they are on your site.
Plus, it’s optimized for mobile devices and works well on smartphones and tablets. It integrates with URL shorteners to provide neat links for sharing. Using Sassy Social Share can help increase your content’s visibility and engagement on social media. Its ease of use and extensive customization options make it a great choice for enhancing your site’s social sharing capabilities.

The Smush plugin is designed to compress and resize images on your website without sacrificing quality. It ensures that your website remains visually appealing while running smoothly. This is especially important because faster load times can lead to better user experiences, higher search engine rankings, and increased visitor engagement.
One of the main features of Smush is its ability to automatically compress up to 50 images at a time, making it easy to optimize your existing image library. The plugin supports various image formats, including JPEG, PNG, and GIF, ensuring all your images can be optimized.
Another useful feature is the ability to set a maximum width and height for images, ensuring that oversized images are automatically resized to fit your website’s design. This helps prevent large images from slowing down your site.

This plugin seamlessly integrates your WordPress site with Mailchimp, one of the most popular email marketing services. This plugin allows you to easily build and manage your email subscriber lists, create sign-up forms, and design email campaigns directly from your WordPress dashboard.
One of the main advantages of Mailchimp for WordPress is its user-friendly interface, which makes it simple to create and customize subscription forms. You can place these forms anywhere on your site, including posts, pages, or sidebars, to capture visitor information and grow your email list.
Plus, given the variety of available designs, it’s safe to say that this is one of the best WordPress plugins for digital asset management right out of the box, with its variety of form customization options, such as field selection, styles, and display settings, allowing you to match the forms to your site’s design.
Mailchimp for WordPress also supports advanced features like conditional logic, which lets you show or hide form fields based on user input. This makes your forms more interactive and personalized.

Wordfence Security is a security WordPress plugin that helps protect your website from various online threats. It provides robust protection by offering features like firewall protection, malware scanning, login security, and more.
With Wordfence, you can ensure your website is secure from hackers, malware, and other malicious activities, keeping your data and your visitors safe. It functions like a vulnerability scanner and provides both assessments and solutions, making it ideal for content creators without the budget to purchase enterprise-level solutions.
Its robust web application firewall (WAF) blocks malicious traffic before it reaches your website. The firewall is updated in real-time to protect against the latest threats. Wordfence also enhances login security by offering features like two-factor authentication (2FA) and reCAPTCHA, which help prevent unauthorized access to your site.
The plugin monitors live traffic and provides detailed insights into traffic trends and hack attempts, so you can stay informed about potential threats. Furthermore, Wordfence offers country blocking, allowing you to restrict access from specific countries known for malicious activity.
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This powerful tool offers an all-in-one solution for backing up, restoring, and migrating WordPress sites with ease. BackupBuddy (now SolidWP) stands out for its user-friendly interface, which allows even novice users to perform complex tasks like scheduling automatic backups at specified intervals - daily, weekly, or monthly - ensuring consistent data protection without manual intervention.
The plugin's versatility is evident in its ability to back up an entire website, including files and databases, or selectively safeguard specific elements.
BackupBuddy supports multiple storage destinations so you can store backups securely in remote locations such as Amazon S3, Dropbox, Google Drive, or on local directories. This flexibility in data management is crucial for maintaining robust backup strategies.
Selecting the right plugins is just the beginning of your WordPress journey. These tools are meant to enhance your creativity, not replace it. As you implement them, focus on how they improve your workflow and site performance.
Ultimately, your unique voice and content are what truly matter. These plugins are here to amplify your message and free up your time for what's important - creating engaging content that resonates with your audience.
So take these tools, mix them with your passion, and see how they can transform your WordPress site. The digital world is waiting for your creative touch. Go make your mark!

If you're comparing Thinkific vs. Teachable, you’re likely building something serious—an education business with a portfolio of scalable digital products around your expertise.
There are a lot of comparisons out there. Teachable and Thinkific are often compared when making this decision, but it’s important to understand the differences so you can decide on the best solution. Which is the best one for your unique needs?
We’ve been building for creators since 2014. Today, more than 150,000 schools rely on Teachable not just because of our tools—but because of what we automate, simplify, and unlock as you grow.
At first glance, both platforms seem similar. But the truth is, Teachable is designed to scale with creators—not just serve them at the start. And in 2025, our latest plan updates make that distinction even clearer.
We’ve been listening to the creator community, and each Teachable feature is built with them in mind. To help you decide on a course platform, we’ve outlined the top considerations for course creators and how we outperform compared to Thinkific.
Let's break it down.
We get compared to Thinkific sometimes. Teachable and Thinkific have been in the online course space for a long time, so we understand. Both platforms support course creation. But the difference lies in what happens on your rode to—and after—your first sale. Teachable is built to help creators scale operations, automate admin, and grow revenue—without paying more for what should be included.We also develop tools and products specifically for online courses. Here are some key differences to be aware of when deciding which platform to use.
Teachable’s users have all the features that a creative entrepreneur needs to launch, grow, and manage their online business.
We want to make it easy for all users to build a course and monetize their skills without needing coding or technical knowledge. To help you decide on the best solution for you, we’ve laid out what you can do with Teachable, and what it means for your business. However, you can compare all features and Teachable pricing here.
We’ll go more in-depth on these features:
Teachable has a drag-and-drop course builder so that you can get started building your course content in little to no time. We have three primary design templates tested by creative entrepreneurs for the overall aesthetic, teaching, and learning experience.

Thinkific also has a drag-and-drop approach to building courses and a library of design templates. There are more templates and you can add customization. Some customizations might require coding.
When you sign up for Teachable, you can create online courses, coaching, and digital products in one place. With one subscription, you can create many different types of products and diversify your income.
Thinkific includes 5 downloads on its Basic plan and unlimited downloads on their Start plan ($99/mo) and above—but downloads aren’t as integrated across the product suite.
Teachable is an educational software that has one of the best online coaching products available. Unlike Thinkific, we have an actual coaching product so you can schedule and monetize one-on-one coaching sessions with your community.
Setting up coaching is similar to setting up courses. You can create coaching-specific sales pages, checkout forms, and thank you confirmations.
A big advantage of coaching through Teachable is that you can use dynamic curriculum blocks. When someone requests a coaching session, they can provide you with information about their coaching needs. You can approve their request, if they are a good fit for your coaching service, or use the intake form to prepare for your coaching session.
Thinkific supports live coaching sessions via Zoom, but lacks a dedicated product for selling coaching with intake forms, approvals, or session management.

If you’re looking to create recurring revenue and deeper engagement, memberships are a must—and Teachable has made them easier and more powerful than ever in 2025.
With Teachable’s Memberships product, you can build multiple pricing tiers, offer exclusive content, and grow community value—all without piecing together third-party tools. Memberships are now available on all paid plans, now included on all paid plans—Starter, Builder, Growth, and Advanced—starting at $29/month billed annually.
Students on Teachable memberships have 43% higher lifetime value than one-time purchasers—because memberships keep them engaged and invested.

Thinkific allows memberships through content bundles and subscription pricing—but only on Start plans ($74/month and up). There’s no dedicated Memberships product or self-service interface for students, and it requires more manual work to segment content, set up bundles, and manage member tiers.
Each product on our platform has been created with online creators in mind. We’ll dive into more detail on specific features, but the top reasons why course creators choose us are:
It is easier to make more money with Teachable Payments. Teachable users can set up different pricing plans for various products and courses, and generate revenue globally with local processing rates, 35+ local payment methods, and support for more than 130 currencies presented automatically in your buyer's local currency.
You can also set up affiliate programs to grow your course business through partners and collaborators. Teachable Payments automates affiliate payouts and tax form collection, so you spend less time on manual accounting.
“Teachable made it simple to create and sell a great-looking course that started generating income immediately. What an amazing thing to be making a living doing what I’ve been doing all along – sharing what I know!”
Marc Sabatella, Mastering MuseScore School
Teachable automates tedious tasks that come with running a business. You can spend less time on payroll and taxes and more time building knowledge, creating course content, and connecting with your community.
For example, affiliate programs have a lot of tax requirements and forms. In the US, you would need to collect W-9 or W-8BEN forms from every affiliate and author that earns over $600 a year from your business. Then, you’d be responsible for issuing a 1099 tax form before the end of the year.
But Teachable Payments automates the process for you, saving you time while bringing you peace of mind.
“I came from Udemy 5 years ago, looking to host my own school with my own rules. I did not want my business to depend too much on another company’s policy and needed direct access to my customers.
I wanted to focus on courses and teachable provided a fully-featured solution, saving me months/years of development work. I really love the peace of mind Teachable is providing me: I can focus on my courses and students knowing that they have my back on the technical end. “
Maxime Britto, Purple Giraffe”
Teachable’s key focus is to empower everyone to be successful. We do this by providing regular support and guidance.
Thinkific does not provide onboarding or a customer success manager unless you have a top-tier enterprise plan.
“ Teachable U and the Everything is Teachable Podcast has helped me to build out my course and plan my launch strategy with ease. I’ve used other platforms and was very lost which hurt my confidence. With Teachable, I’ve built a program with content that will change the business careers of many Hairstylists.”
Sherrie Marie Walker, Savvy Stylist Society
Teachable doesn’t set creative limits on any plan. You can create as many courses and have as many students as you’d like without having to pay more. You also get unlimited video bandwidth, even with a free plan.
In short, Teachable’s pricing doesn’t make you pay more on top of your plan for core features, so it is a better value overall. How do Thinkific’s paid plans compare to Teachable?
Thinkific now has a clearer 4-tier structure, with many key features (like unlimited digital downloads, coaching sessions, and memberships) gated behind the Start or Grow plans.
We build core features into our pricing, so you don’t have any surprise costs.
Thinkific’s pricing structure can be confusing. Even though there are five paid tiers, you could end up paying more, depending on what features and add-ons you need for your business.
For example, to remove Thinkific’s branding from your site, you need the Grow plan ($199/monthly or $149/billed annually). You also need the more expensive plans to get other high-value features like Zapier integrations, cohort classes, webhooks, and APIs. You could end up paying $149 for core features.
Thinkific also recently updated its pricing model. It added a more expensive plan called Expand, which costs $499/month. Thinkific’s enterprise plan is called Plus. The cost is higher than the existing paid tiers. However, it’s a custom pricing solution for businesses that need more features than tiered plans offer.
“Teachable provides me the tools, support, and strength to see my dreams happen. It’s affordable. The entire platform is user-friendly, to say the least. Not only does Teachable boost my income, but it also boosts my confidence.”
Charles Clifford Brooks III, the Working Writer
Yes, Teachable has a free trial. Thinkific also has a free trial, but there are some limits to what you can do without a paid plan. Most course builders restrict how much content, students, and products you can offer per plan.
Teachable Payments includes instant payouts, settled in your own currency, with no reserve held against your balance and no multi-week wait before funds move. Availability varies by country. Check current eligibility directly in your school settings.
You can also connect Stripe Business or PayPal Business accounts, or set up a custom payment gateway, depending on your country.
Thinkific has its own Thinkific Payments gateway with similar Stripe and PayPal integrations, but Thinkific Payments is only available in the United States and Canada.

So, how to choose a course platform that works for you? Selecting a course platform is like selecting a business partner. It’s important to find the right fit.
There are many reasons why course creators use Teachable. They chose Teachable because of their years of experience helping creators build successful course businesses. We outperform Thinkific when it comes to:
We know how important it is to provide the tools and support to help course creators build, grow, and manage their online businesses. We invest in creator success through regular, live coaching sessions.
Our flexible payment options work for you. With Teachable Payments features, we can handle the logistics of taxes, affiliate marketing payouts, revenue sharing, and student referral programs. You can focus on teaching online classes and connecting with your students, and we’ll help with the rest.
Teachable has all the features that you need to start an online course business, and then some. Thinkific boasts a lot of features, as well. But the question comes down to: Will you use them? Do you want to pay extra for tools that you may never use? Not every creator uses or needs all those features.
You’ve heard a lot from us on why Teachable is the best alternative to Thinkfic, but ultimately the decision is up to you. Think that you’re ready to test drive Teachable?
You can sign up for a free trial and launch your online course business as soon as today.
Let’s answer some of the most frequently asked questions people have about Thinkific vs Teachable.
When it comes to Teachable and Thinkific comparison, there are many differences. Both online course platforms have their advantages and disadvantages, but Teachable is an online course creation platform that might be better for most online course creators. With Teachable, you can create and sell courses faster and much easier than with Thinkific and Teachable is much more beginner-friendly and accessible than Thinkific.
Thinkific is an online education platform with many features, and they have a customizable online course platform. Thinkific allows content creators to build more advanced platforms, which is one of the reasons why some prefer to choose it over Teachable.
However, for the majority of online course creators, those advanced customizations are not needed, and might even become an obstacle when building their online courses.
One of the most important standalone Teachable features is the payment system that Thinkific and other e-learning tools don’t offer. As a content creator, you don’t have to worry about handling payments, processing them and even handling taxes. Teachable does it all for you so you can focus on what matters – course creation.
The platform reviews are generally positive, but here are the main disadvantages of Thinkific:

We’re a big fan of digital products – and for good reason. As we’ve explored in depth, digital products, such as digital downloads, are a low-risk way to generate passive income with minimal investment necessary. Meanwhile, they offer convenience and support to your audience, not to mention are here to stay. Deloitte’s ConsumerSignals recently found that “US adults surveyed estimate spending from $120 to $130 per month across 12 digital goods and service categories” and that, as a spending category, digital products and services measured comparably to traditional everyday categories, such as apparel and electronics.
We’ve covered what digital products are, the numerous types to consider, and why to sell them, but when it comes to getting started, it can be easy to get overwhelmed or stuck somewhere along the way. Whether you’re in the ideation, design, marketing, or selling phase, we’ve rounded up everything you need to get them up and running – and working for you. Here are digital product creation tools to help you execute with ease.
For many digital product creators, coming up with an idea is the easy part. In fact, creators may have so many great ideas that they can’t commit to or follow through with any of them. Fortunately, there are resources to help you flesh out an idea, so that it can move forward into being executed.
Basic and traditional software, such as Microsoft Office and Google Drive, is helpful but limited, in the sense that capabilities are linear in scope. Fortunately, there are innovative brainstorming apps and mind-mapping tools to make collaborating more effective.

With MindMeister, you can visualize ideas with different mind map layouts to choose from, collaborate with your team, and manage tasks – all in one place. On the free plan, you can create up to three mind maps with unlimited collaborators. Paid plans are under $20/month per user but require a 6 or 12-month commitment.

Similarly, Coggle is a web application that allows you to create branching diagrams and collaborate with others. While it doesn’t have as many bells or whistles as MindMeister, let alone the capabilities of Miro or Stormboard, it’s a simple, easy-to-use, and effective resource for organizing thoughts and collaborating with others. With the free plan, you get three diagrams. Paid plans are under $10/month per user.

Miro is also a collaboration app with a much wider range of templates and integrations. It facilitates visual project management, making it ideal for team communication. Comparably priced to other mind-mapping software, Miro is ideal if you’re looking for versatility and enhanced capabilities over basic functionality.

Finally, Stormboard has a more corporate look and feel, helping teams stay on track. Like the others, it offers many interactive features. In addition to collaborative templates, you can hold meetings, manage projects, and facilitate structured brainstorming sessions. While it is trusted by many corporate organizations, the business plan for digital product creators and small-business owners is under $10/month.
Once you have some potential product ideas, you can test them out using simple market research tools. Even if you’re not a researcher or marketer, these simple resources can help you get into the mind of your customer:

Google Trends is helpful for identifying topics that are trending, as well as keywords for content planning and search-engine optimization (SEO). It gives you insight into what people are searching for generally, and you can utilize this free service to discover what people are interested in – what there is already a demand for – and brainstorm product ideas accordingly. In addition to seasonal trends, you can also take note of trends by location and analyze competition.

AnswerThePublic is similar to Google Trends, only it expands on topics, so you can get even deeper into the minds of your audience to see exactly what they’re asking about them. Hello, editorial calendar cheat sheet! You can also see analytics and similar search terms to help with SEO efforts. With the free version, which you simply need to create an account to use, you get three searches a day. Upgrading to the $11/month plan gets you 100 free searches a day.

Create an easy-to-use form with various fields, including short and long answers, multiple choice, checkbox, and dropdown, to ask your audience simple questions and gain valuable data about their preferences. Market researchers and public relations specialists use surveys to get feedback directly from their audiences about their likes and dislikes, pain points, experiences, etc. to create a product, service, or experience tailored to them. Google Forms allows you to customize fields and appearance, while collecting, organizing, and analyzing responses that can also be easily transferred onto a Google Sheet or exported.
(Pro tip: Squarespace and Wix users can also create forms connected to your website. You can get notified when new responses come in via email and sync your Google Drive to collect responses in a Google Sheet. Depending on what kind of survey you’re creating, having it live on your website, rather than linking away to a Google Form, might be a better user experience for your audience – and keeps them engaged on your site.)
You don’t need to be a graphic designer or artist to have visually-appealing, attention-grabbing graphics. In fact, with the resources in this section, people will think you have an amazing graphic designer on your team.

Canva is by far the best for beginners, with endless templates, sorted by asset type (i.e. Instagram post - square, YouTube thumbnail, etc.), and even an expansive library of stock photos to choose from. Beyond social media assets, Canva also offers templates for presentations, resumes, whiteboards (similar to the digital product creation tools mentioned in Section 1), and more – all quick and easy to create, especially with their new free AI image generator. Additionally, Canva has the functionality to collaborate with other team members. There is a free version, but the $15/mo paid plan is well-worth the investment, thanks to the high value and endless features for digital product creators.

Adobe Spark, on the other hand, offers more advanced design and professional-level features. You might choose this platform if you’re working on more complex customization projects. While it is ideal for intermediate designers, newly-introduced AI features can accomplish advanced-level tasks. If you’re an Adobe Creative Cloud user, Adobe Spark is an obvious choice for seamless integration.
Once you have a product to sell, as well as design assets to promote said product, it’s time to showcase your products on a website. Selling products on your website can come with an additional monthly cost (which is why we’re a bit biased that Teachable truly is an all-in-one solution). Nevertheless, these website-building platforms are great for offering digital products:

Ideal for tech-savvy creators, this classic website builder boasts endless themes and plugins to work with. Be mindful, though, that there are two Wordpress routes you can take:

With Wix, you can stay connected to third-party apps you know and love, as well as utilize its business-essential tools, such as email and SEO. With many templates to choose from, it’s on the intermediate side but still easy to use with many support features, including AI plus community of Wix users.

Squarespace has similar features to Wix, but is even more user friendly with simplistic functionality, such as a drag-and-drop builder, and aesthetically-pleasing templates that are easy to customize.

Of course, if you don’t want to go through the trouble of website maintenance, you can lean on us. Teachable is a one-stop shop for creating, hosting, and selling digital products and online courses. We even have built-in AI features to support you in the process!
Whether it’s essential to your digital products or not, video content is a great skill to have and addition to either your offering, marketing strategy, or both. Fortunately, it’s even easier than ever to create quality videos with the help of these reliable resources.

VideoAsk is a beginner-friendly platform that’s great if you’re dipping your toes into video creation. It allows you to add interactive elements, such as polls and questions, to your videos. As with all video resources in this section, there are various pricing tiers tailored to experimenting (with the free plan), individuals ($30/month or 20% less with annual subscription), and businesses ($50/month or 20% less when you pay annually).

Descript, on the other hand, offers advanced editing features, ideal if you’re already somewhat familiar with creating and have content to edit. These features are ideal for fine-tuning and include transcribing and collaborating tools.
You can even leverage AI for video content creation. While we firmly believe AI is not a substitute for human creativity or originality, it can support you in the complex content creation process. Here’s how:

Once you have a home for them, it’s time to spread the word and promote your digital products by sharing the link with your audience. Social media platforms, including Instagram, TikTok, X (formerly Twitter), and Facebook, are an obvious place to start. And if it doesn’t feel that obvious or simply feels unnatural, know that you have to talk about your digital products, so that your audience can know they exist. Engaging on these platforms also helps your audience grow by allowing your ideal customers to find you!
Streamline your social media communications with the help of beginner-friendly social media scheduling tools:

You don’t have to look far for help scheduling social media posts; you can schedule Facebook and Instagram posts all from Facebook’s creator hub, Meta Business Suite. All you need to take advantage of the professional dashboard is a page or business account, which is free. In addition to scheduling, you can also create ads, see analytics on post engagement, and more.

If you’re looking for a simple, streamlined service for scheduling posts and reviewing analytics, Buffer is your best bet.

If your social media strategy is a bit more complex and nuanced, Hootsuite is a great go-to, as you can manage multiple accounts and collaborate with team members.
Email marketing is essential for communicating with your audience through newsletters or email blasts. Many website builders, including Wix and Squarespace, now have email marketing features. While you don’t need a website to sell digital products, if you do have one, utilizing built-in email marketing is great for branding and cohesion, as well as keeping everything in one place. If you don’t have a website your products live on, a newsletter provider can help you stay in touch with your audience and communicate how they can find your products and offerings.
There are many email marketing platforms to choose from with comparable pricing (including effective free plans) and features. Here are some options we recommend and why you might lean toward them:
As we’ve touched on, SEO stands for search-engine optimization, and it refers to how easily your product can be found when people are searching for something similar on the web. Fortunately, there are easy-to-implement tools, so SEO can be one less thing you have to stress over.

Yoast SEO is a Wordpress plug-in that will scan and rate the copy on your web pages. It offers recommendations for how to improve SEO, making it a must-have for Wordpress users.

If you’re not a Wordpress user, you can turn to Google Keyword Planner, which is a free tool to help research, identify, and assess relevant keywords you can incorporate on the front and back-end of your website and product page.
Reviewing website visitor behavior is valuable information to understand what is and isn’t resonating. One way to do this is with heatmap tools, which offer color-coded maps of where users click, spend their time and for how long, etc. Understanding user engagement can help with ways to improve and optimize.

Google Analytics is a great resource for overall analytics, while Hotjar and Crazy Egg have advanced heatmap capabilities to increase conversion. It’s always a good idea to start with the essentials and work your way up to diving deeper as you grow and learn.
Similar to creating forms for market research and analyzing initial ideas, you can also utilize simple surveys to get feedback about your current product offerings. By tracking product performance, you can gain more valuable insight on ways you can improve or what more customers might be willing (and eager!) to buy from you. As mentioned above, this is a technique many public relations specialists utilize to understand the public even better.
As mentioned above, this is a convenient option that is already connected to your Google Drive. It’s easy to customize and helps organize and store the data you collect.

A third party app that can easily be integrated into other web platforms, SurveyMonkey is a tried-and-true survey app that allows you to go deeper with your survey needs. Whether you’re requesting simple feedback or complex research, SurveyMonkey has a vast collection of templates and question types, plus analytics and reporting features. It also comes in the form of a third-party integration, so it’s most likely compatible with your other digital product creation tools.

Typeform offers an engaging user experience, beyond a basic survey. With its interactive interface, aesthetically-pleasing themes you can customize, and conversational functionality, it’s great for engaging with your audience.
Again, most website-building platforms, including Wix and Squarespace, have forms that can be directly embedded onto your website. Not only can you collect information at any time if it’s always available, it’s also a lead magnet opportunity – to capture site visitor information, so that you can connect with them in the future, build a relationship, and market your digital products to them.
Digital product creation comes with a learning curve. Technology is constantly evolving and adapting to offer more intuitive tools and features. It’s important to stay up to date with industry trends. Fortunately, we have many opportunities to support your continued learning, including our blog, podcast, teachable:u (mini courses), educational events, and more.
Even if you don’t tap our resources, there are many creators and experts with their own platforms for sharing digital product creation and selling information, not to mention other online communities and forums, such as Facebook groups or Reddit subreddits, to connect with other digital product creators and learn from their experiences. Research your niche or topics that resonate with you to find some individuals or groups to follow and connect with.
Every digital product creator will have different tools in their toolkit. While there are seemingly endless resources to consider, it’s a good idea to consider and weigh your specific wants and needs before committing to all of them. The key to success is to start with simple-yet-effective, multipurpose resources that are compatible, and gradually build up your tool kit as you scale your offerings and business. (Pro tip: When considering some of these third-party resources, research to see if there are integrations or plug-ins for what you already know and use.)
Embrace the learning process by being open to trial and error. You have all you need to take action and create your first digital product today.

Online learning has exploded in recent years, transforming education and business. In 2025, the online education market is projected to reach $185.20 billion, with a compound annual growth rate (CAGR) of 8.56% from 2024 to 2029.. This growth underscores the increasing demand for flexible and accessible learning solutions. Whether you're a professional looking to level up, an entrepreneur aiming to monetize knowledge, or a business creator growing an audience, choosing the right online learning platform can make or break your success.
Other interesting findings from the report include:
The challenge is that not all platforms serve the same purpose. Some focus on hosting and selling courses, while others specialize in structured academic learning or creative skills development. This guide breaks down the top online learning platforms of 2025, helping you determine which one fits your needs best.
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Before you start reviewing platform comparison details, it’s important to understand the key factors that determine the right fit. Whether you're a course creator, a business trainer, or a lifelong learner, consider the following aspects:
By keeping these factors in mind, let’s explore the best platforms for different learning and teaching styles and needs.

If you're looking to sell online courses, scaled online business coaching, or digital products under your own brand, Teachable is the go-to platform. Over 100,000 creators use Teachable to build and scale their businesses.
✅ Best for: Entrepreneurs, coaches, business owners, and educators who want full control over their online school.
🚀 Example: A fitness coach can launch a paid video course on Teachable, bundle it with 1-on-1 coaching, and sell it directly to their audience.

Udemy is one of the largest online learning platforms, boasting over 59 million students and 200,000+ courses.
✅ Built-in audience – millions of students searching for courses daily.
✅ Easy course setup – simple upload process, no need to build a website.
❌ Limited pricing control – Udemy often discounts courses without instructor input.
❌ High competition – thousands of similar courses in every niche.
💡 Best for: Instructors who want to reach a massive audience but don’t need full control over branding or pricing.

Coursera offers university-level courses, degrees, and certifications in partnership with top institutions worldwide.
✅ Best for: Professionals seeking accredited certifications, university-backed courses, or corporate training programs.

EdX provides an extensive catalog of university and professional courses, including MicroMasters programs.
✅ Best for: Lifelong learners and professionals looking for structured, high-level education without committing to a full degree program.

MIT OCW provides free access to lecture notes, exams, and videos from MIT courses.
✅ Best for: Independent learners who want high-quality, no-cost education from a top institution.

BBC Maestro offers masterclasses by leading experts, similar to MasterClass but with a UK-centric focus.
✅ Best for: Creative professionals and learners looking for expert-led courses in storytelling, music, and business.

MasterClass offers high-production video courses taught by celebrity experts across various fields.
✅ Lessons from world-renowned professionals (e.g., Gordon Ramsay, Serena Williams, Neil Gaiman).
✅ Cinematic-quality video production makes learning immersive and engaging.
✅ Wide range of topics, from business to creative arts.
❌ No structured assessments or certifications.
❌ Subscription model—no option to buy individual courses.
💡 Best for: Those looking to gain insights and inspiration from top industry leaders rather than structured skill-building.

Udacity specializes in technology and AI-related courses, often in collaboration with major tech companies.
✅ Industry-specific courses in data science, AI, programming, and more.
✅ Recognized “Nanodegree” programs.
❌ Expensive compared to other online platforms.
❌ Limited non-tech course selection.
💡 Best for: Tech professionals looking to upskill in AI, programming, and data science.

Pluralsight offers cutting-edge courses in software development, IT, and cybersecurity.
✅ Advanced courses tailored to professionals.
✅ Skill assessments to measure progress.
❌ Monthly subscription model can be expensive.
❌ Focused mostly on IT and coding fields.
💡 Best for: IT professionals, developers, and cybersecurity experts.

Khan Academy provides high-quality, free educational courses in subjects like math, science, economics, and humanities.
✅ Completely free with no hidden costs.
✅ Well-structured courses for students of all levels.
✅ Interactive exercises and progress tracking.
❌ Limited advanced courses for professionals.
❌ Not ideal for certification or career advancement.
💡 Best for: Students, educators, and lifelong learners looking for accessible, high-quality education in core academic subjects.

YouTube has become an informal learning powerhouse, with countless channels offering free educational content.
✅ Best for: Self-motivated learners who prefer flexible, video-based education at no cost.
With so many choices, picking the right platform depends on your goals. If you’re an entrepreneur or educator looking to build a business around your knowledge, Teachable is your best bet. It offers complete ownership, flexible pricing, and tools to scale your brand, making it the ideal solution for serious course creators.
🚀 Do you have content - Youtube channel, podcast, newsletter, social posts, published books, etc.? You should create a new income stream with online courses. The good news is, with a free trial, you could be up and running in a few days.
Explore how Teachable can help you build, sell, and grow your online education business. Start with a free trial today!

There’s a lot of noise in the entrepreneurial space about what equipment you actually need for your online business. This post will serve as a guide for everything you actually need to buy to get started with your online course business. Each category has a few different options depending on your goals and your budget, too. It’s tailored to the course creator, but is applicable to a variety of entrepreneurial types, with just a bit of tweaking. Take a peek at our online business equipment suggestions.
There are few things that you absolutely need to get started with your online business.

Of course, you’re going to need a working computer to get started. You don’t need anything too fancy—even a basic Chromebook could do the job so long, as you aren’t going to be running a lot of high-power programs.
For example, the average blogger will need a lot less powerful of a computer than a videographer would. Editing programs are a lot more straining on a computer than word processing programs are.
Wondering how powerful a computer you actually need? Check out this blog post that breaks it down.
Cost: $200+

You also need access to the internet. Even if you don’t have WiFi yourself, most cafes and public libraries allow you to connect to their Wi-Fi for free. That said, life is definitely going to be easier if you have your own internet connection at home. It’s tough to host webinars in public places, and sometimes you just need to be in your own space.
Even the most basic internet plan should be enough to run your online business, just keep in mind that if you’re doing a lot of downloading or uploading, a faster Wi-Fi connection will save you time. For most people, 3-4 mbps should suffice.
Cost: Varies by location
Cost: Free to $500+
There a lot of nice-to-have items that you can buy for your business, but most of them aren’t necessarily need-to-have. With that said, if you’re creating a video based course, there will be a few things you need to create your content.
Of course, you can create an online course without any video at all. But, we do find that the most successful courses include video in their content. If you’re interested in creating a video-based course, here’s some of the tech we recommend:
Now, you don’t have to go out and break the bank on a DSLR camera—you can create quality videos on a budget.
A lot of course creators use the webcam that’s included on their laptop to record their video content. This is an option for people who don’t want to spend any extra money on a camera. But keep in mind that if you’re using your webcam you’re going to need top-notch lighting to make sure the quality looks great.
This can be as simple as sitting in front of a window—and I’ll be talking about other lighting options further down in the post.
You can also buy a higher quality webcam than what comes with your computer. This is often still cheaper than buying a new camera, but the quality can be comparable. Teachable uses a webcam like this for the webinars we host.
Cost: Free – $100

On a similar note, you can use your cell phone camera to record your video content. Again, we caution you to be aware of your lighting when filming because that’s going to make a huge difference in quality.
If you’re using your cellphone, consider investing in a phone tripod. Otherwise you’ll find yourself playing a balancing act trying to get your camera steady and level. Most tripods on Amazon are under $15.
Cost: Free-$15
Finally, you have the option of using an actual camera, whether you choose to go for a point and shoot or a DSLR. Professional quality cameras will produce the best video if you know how to use them. Cameras tend to come with a bit of a learning curve, so account for that when making time to film your course.
Cameras are expensive, too, and unless you are going to be using it for other aspects of your business or personal life, we wouldn’t recommend buying a pricey camera just to create your own link course.
Cost: $100-$1,000+
Like mentioned earlier, lighting is going to make all the difference in the quality of your videos. No matter what type of camera you decide to use, lighting can make or break the video.
The great thing about lighting? You do not have to shell out a ton of money. In fact, a lot of people just use natural lighting. It’s oftentimes a money saver in terms of online business equipment budgets.
This means sitting in front of a window or a sliding glass door. The one thing to keep in mind if you’re using natural lighting is that it may shift during your video. If it’s a cloudy day, you might have moments of extreme brightness or extreme darkness.
Our recommendation is to film during a steadily overcast day. If the sky is just one big cloud rather than a bunch of scattered ones the lighting is will stay as steady as possible.
Cost: Free
Your next option is to use a ring light. If you’ve ever attended a Teachable webinar, that’s what we use for our lighting.
Ring lights are great because they cast even lighting across your face and eliminate any harsh shadows. They can be pricey though.
Cost: $200+

When people think lighting, they most often think umbrella lights. Umbrella lights are big lighting setups with white umbrellas to bounce back light at the subject.
Traditionally, umbrella light kits come with three lights, three tripods, and three umbrellas. Two of the tripods will be tall—you’ll use the two tall lighting set ups in front of you. One will be to the left, one to the right, and they’ll both be angling towards you. The short light goes you, so it illuminates your background and prevents shadows. Just be careful to keep the short light out of the camera’s frame.
The problem with umbrella lighting, is that they’re bulky and take up a lot of space to store. I recommend opting for umbrella lights if you’re only able to film in the evenings when there is no natural light. For night filming, umbrella lights light up the entire frame better than a ring light will.
Cost: $45+
Arguably, sound quality is even more important than lighting. Your video could be beautiful, but if the sound has a lot of echo or static, viewers will get annoyed and not want to finish watching.
That’s where microphones come in.
If you invest in only one technology beyond your computer and Internet connection when building your online business equipment kit, it should be a microphone. Great sound quality will go a long way, especially if you’re filming voiceovers.

The microphone that comes with most standard earbuds has surprisingly high quality. If you’re voicing over slides for your video rather than filming yourself directly, earbuds may be the way to go.
They might look a little bit awkward if you are filming yourself, rather than recording audio for a screencast. But, if you’re motivated, you could bring up a lapel mic situation with your earbuds. Instead of wearing the earbuds in your ears, you can pin the microphone onto the collar of your shirt.
Cost: $10+
If you’re using a camera, Rode microphones are great because they clip right to the top of most DSLRs. Rode mics range in price from around $60 to several hundred dollars.
Cost: $60+

Another microphone we love is the Yeti mic. If you’ve watched our webinars you probably seen us use our Yeti microphone. The quality of the Yeti mic really can’t be beat, but its downfall for recording video is that it doesn’t plug in directly to your camera.
That means that you have to merge an audio and a video file while you’re editing, which can add some complexity to the video editing process.
Cost: $45+
Teleprompters are optional. You won’t need one if you plan to record voiceovers only, present from slides, or “wing it” on camera. If you plan to read from a script, you’ll probably need to rig up some kind of teleprompter, though. Luckily, you don’t need to buy an actual teleprompter to do that. There are a lot of DIY rigs you can come up with on your own.
In the App Store, you can buy a teleprompter app. All you have to do is upload your script, set a speed, and start recording. If you do go this route, make sure you’re setting your smartphone or tablet close to the camera lens. You don’t want to have to keep looking forward to the side or up or down just to get your prompts.
Cost: Free – $200+
Or, you can do things the old-fashioned way. You can write up some cue cards on your lap below the camera’s eye, and use those to help prompt what you’re going to say.
Like with using an iPad, you want to make sure that you’re not constantly looking down into your lap. You can do this by practicing with the cue cards a few times before make a real recording.
Once you have a few trial runs under your belt you’ll probably start to memorize what you’re going to say, and you will have to look down less often.
Pause before you look down and before you start speaking after looking down. These pauses will make it easier to edit your glances out of the final video.
Cost: $2
Backdrops are important in making your video look professional. A cluttered background will distract from your content. The simplest background is a tidy room. If you are teaching a food course perhaps you opted to film in your kitchen, or if you’re teaching online marketing perhaps you’ll film in front of your office.

Just make sure that your background is tidy and professional-looking. If you don’t want to film in front of a space in your home, there are other options.

It sounds simple, but hanging a blanket behind you can actually look really polished and professional. Opt for a solid-colored blanket and that’s not too distracting. You also want to iron out any wrinkles. While a solid-colored blanket should be your default, you could also find a sheet or fabric in a print that complementary to your course content.
For example, if you are a gardening instructor, perhaps you can find a sheet that has carrots and cabbage and radishes on it. Or if you’re teaching travel blogging, you can find a tapestry with a map on it.
Cost: Free
If you have a plain-colored wall anywhere in your house, you could just film in front of that. To get the best quality possible, sit a foot or two in front of your wall so the camera blurs it out a little bit.
Cost: Free
You can also go for a professional background set-up. In professional studios, they use big paper rolls for their backgrounds. The paper is great because it is thicker than sheets so it won’t be manipulated by air currents, and it remains very smooth.
If you go this route, the most basic setups cost about $60. You also need to buy the frame to hang the paper, and that costs a little over $30. The roll of background paper should cost a little less than $30.
Now the backdrop frame and the backdrops are available on Amazon, but in my experience you will get a better price going to a local photography store.
Cost: $60+

You don’t need months to launch a successful online course, digital product, or coaching program.
In this guide, we’ll break down the five simple steps you need to take to start selling on Teachable, so you can get up and running quickly.
With only one to two hours per day, you can go from an idea to a fully functioning online course, digital download, or coaching offer in a single week.
Or you can work on all of these steps at once and knock them out in a single day if you choose.
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Teachable is the education-first platform for modern entrepreneurs, founders, creators, and business owners.
Whether you’re looking to diversify your online income streams, scale your business effectively, or package your expertise into high-value digital products, Teachable provides the tools you need to build, host, manage, and sell—all while integrating directly with your existing tech stack.
Think of us as your behind-the-scenes business growth partner, handling the tech, sales, and automation so you can focus on what you do best.
With Teachable, you can:
More than 150,000 business owners, educators, and creators use Teachable to power their online businesses and reach millions of students worldwide.
Now, let’s walk through the exact steps to build, launch, and sell your first digital product on Teachable—starting right now.
Launching your digital product is simple with Teachable. Follow these five steps to go from idea to income fast.
Let’s dig deeper into each of these steps together.
Your Teachable school is your home base—the foundation of your digital product business. This is where you'll customize your school’s branding and prepare to accept payments. In just a few steps, you’ll have a professional, fully functional school ready for your first students.
If you haven’t already, sign up for Teachable. This will give you access to our course-building tools, payment processing, and student management features—everything you need to start selling.

Your school name is the foundation of your brand on Teachable. Choose a name that aligns with your business, expertise, or audience. You can always update it later if needed.
Once your school name is set, customize your branding by:
You can customize your logo and branding at any time by modifying your school theme.
Your domain is a key part of building a professional brand. While Teachable provides a free subdomain (e.g., your-school.teachable.com), connecting a custom domain (e.g., yourbusiness.com) boosts credibility and creates a seamless experience for your students.
Domains may take up to 24-48 hours to fully connect. If you experience delays, double-check your DNS settings or check out this full support guide for more.

Note: It’s essential that you complete this step before you can start selling. Without a payment gateway, students won’t be able to purchase your products, and you won’t be able to get paid.
Teachable Pay is the fastest and most seamless way to process payments on Teachable. It allows you to:

PayPal is a trusted payment method that can increase conversions by giving students an easy way to pay. To enable PayPal:
BNPL allows students to split their payments into multiple installments, making high-ticket products more accessible. For example, a product priced at $200 could be split into 4 even payments of $50, making it much easier for your student to purchase immediately.
To enable it:
Here’s an additional quick support article around setting up your payments on Teachable Payments.
Now that your Teachable school is set up, the next step is to configure pricing and checkout settings. This process allows you to test payment functionality, experiment with pricing strategies, and get familiar with the Teachable checkout system—before your actual product is live.
At this stage, you don’t need to have a fully built product. Instead, you’ll create mock or placeholder products to set up pricing, test different checkout options, and ensure everything works smoothly when you're ready to sell.
Before setting up pricing, you’ll create a temporary mock product that allows you to explore different pricing models without needing a finished course or download.
Now, you can experiment with different pricing options:
To set up pricing:
This step allows you to see how pricing displays on your checkout page and adjust it before launch.

Your checkout page is where students make their purchase decisions. Even for your mock product, setting this up helps you learn how to optimize the sales experience before your real product goes live.
To edit your checkout page:
By setting up and previewing this page now, you’ll know exactly how your real checkout page will look and function before launch.
Learn more with our support guide around checkout pages.

Before launching your product, run a test transaction to experience the full checkout process as a student.
We recommend testing the checkout page so it’s easy to navigate, coupon codes apply correctly, and payment processing works smoothly.
Running a test purchase will also help you to see what your experience looks like from a student’s perspective.
If you want to make sure your payment processing is functioning properly, set up a temporary $1 pricing plan and complete a purchase. Once confirmed, you can refund yourself using your Teachable admin.
Now that your Teachable school and payment system are set up, it’s time to get to the fun part: create the actual product you’ll be selling.
Whether you’re launching a course, digital download, or coaching offer, this step ensures you have something valuable for your audience.
Don’t worry about making it perfect—your goal is to get a minimum viable product (MVP) ready for your first sale on Teachable. You can always refine and add more content later.
In many cases, you can start with a rough outline before fully developing your product.
Many successful creators validate their ideas by testing, marketing, and even pre-selling their product before all content is finalized. Some have generated five-figure pre-sales before officially launching.
Here’s how you can get started in under an hour.
Choose one of the following two simple product types to get started quickly:
If you’re unsure, start with a digital download since it requires minimal setup. You can always expand into a mini-course later.
Once you’ve chosen your product type, create it inside Teachable:
For digital downloads, upload your file as a resource that students can access immediately.
Your product doesn’t need to be fully complete to start selling. Upload at least one piece of content so students get immediate value.
For mini-courses, add:
For digital downloads, upload:
To add content in Teachable:
By the end of this step, your first digital product will be fully created. Now, it’s time to develop a sales-ready publishing plan and marketing system to start attracting and selling to students.
Creating a great product is only half the equation—having a system in place to sell it is just as important.
A great sales system is more than the sum of its parts; it’s a structured way of getting potential students to understand what you offer, see its value, and feel confident about making a purchase.
Teachable provides multiple options to help you create a seamless sales experience, whether you’re looking for a quick launch or a fully customized approach.
Before you start driving traffic to your offer, you need a sales page that presents your product in a compelling way. Teachable gives you two options:
To choose the best option for your product:
Whether using a custom sales page or the product detail page, you can customize your page to the look and feel you desire.
For a quick setup, the product detail page generates a structured sales page automatically. While it does not offer full customization, it allows for:
For those who want full control over their layout, Teachable's sales page editor allows for detailed customization. You can:
A sales page is one part of the process. Teachable offers additional tools to strengthen your sales system:
These tools help increase conversions by making the buying process smoother and offering incentives to take action.
Before promoting your sales page, run a quick test to confirm that everything is working as expected:
Once these steps are complete, your sales system is ready. Now, it’s time to drive traffic and start making sales.
Having a great product and a strong sales system in place sets the foundation, but making sales requires reaching the right people and grabbing their attention. Whether you already have a following or are starting from scratch, there are multiple ways to promote your product and attract buyers.
Getting the word out early can help you generate momentum before your official launch. Share your offer across different platforms to warm up your audience:
If you don’t have an audience yet, consider reaching out to peers, past clients, or industry contacts who may be interested. Partnering with a micro-influencer or affiliate can also help expand your reach.
A pre-sale allows you to start selling before your product is fully completed. This not only helps generate early revenue but also provides valuable feedback from students before your official launch.
To run a pre-sale:
Not everyone buys the first time they see your offer. A structured follow-up system can turn interested leads into customers.
Here are some of the marketing moves you can take to convert more of your audience into customers:
Once sales start coming in, monitoring performance helps identify what’s working and what needs improvement. Teachable’s Sales Analytics Dashboard provides key data points to help guide decisions.
With this data, adjustments can be made to sales pages, pricing, and promotional strategies to improve sales outcomes. Teachable’s analytics tools make it easy to track progress and refine marketing efforts over time.
Launching a digital product doesn’t have to take months of planning, expensive software, or complicated tech. With Teachable, everything you need is in one place—from setting up your school and accepting payments to building a sales system and tracking performance.
By following these five steps, you can turn an idea into a live, revenue-generating product in a matter of days. Whether you’re starting from scratch or expanding an existing business, Teachable gives you the flexibility to monetize your expertise on your terms.
Now, the next move is yours. Set up your Teachable school, start creating, and take the first step toward building a new income stream today. Start for free and see how quickly you can launch.

It can be difficult to shop for the content creator who seemingly has everything. After all, we tend to rely on them for product inspiration and general shopping guidance in the first place, so determining what they don’t have or haven’t already thought about can be a somewhat intimidating and daunting task.

The reality is these creatives haven’t really seen it all and will appreciate any effort to make their lives more streamlined and productive, especially if you personalize a gift around their unique interests and brand personality.
Here are nine ideas for the person in your life who tends to put career before everything and shows no sign of slowing down (though we highly recommend striking a work/life balance). Or, if you’re a content creator yourself, these are the items you’ll want to add to your own holiday wish list so that 2024 can start with a bang.
Beats Studio Pro Wireless Headphones, $349.99

Whether you’re editing, listening to inspiring music, or tuning out the distractions from those around you, noise-canceling wireless headphones are a working day necessity to achieve peak productivity. And let’s be honest, Beats happen to be just as stylish as they are useful with four color options and a sleek, modern design. Boasting a whopping 40 hours of listening time before the battery dies, the latest Studio Pro model was engineered to deliver rich, balanced sound that will blow any other audio device out of the water.
Amazon Kindle Scribe, $339.99

An e-reader is nice, but an Amazon Kindle Scribe is so much better. Consider it an everyday tool that can be used for practically anything: reading, sketching, taking notes, jotting down quick ideas, or even mocking up PDFs, all thanks to a smart pen accessory that syncs with the gadget and works like an actual writing utensil. After a few uses, you’ll soon be kissing notebooks and laptops goodbye (at least in meetings where typing and handwriting will begin to feel archaic).
TravelCard Plus Wallet Charger, $39

Chances are likely that the special content creator in your life is always on the go and bringing a bevy of electronic devices with them. They’ll obviously require a portable charger to maintain healthy battery life. But, naturally they’ll want to skip something so bulky that it takes up precious carry-on bag space. Enter the TravelCard Plus Wallet Charger: slim and powerful with built-in USB-C and iPhone chargers that are camouflaged by a stylish leather wallet (which can also be purchased with an Apple AirTag holder). Due to overwhelmingly positive publicity, the accessory sold out almost instantaneously upon hitting the market, so consider yourself lucky if you can get your hands on one during their next restock.
Tidbyt, $179

Perfect for any home office, this app-based, LED light contraption will serve as a wonderful desktop addition. The retro-style display shuffles through a personalized list of apps that make your daily life more streamlined and convenient. These can include anything from current weather and local train times to words of the day and live game scores. Simply control what appears on the screen through a synced app on your phone and enjoy a customized display that is equal parts educational and functional (or just plain pretty and/or entertaining). It also couldn’t be easier to set up and can actually link with your Google Home to perform even more hyper-specific tasks.
DJI Osmo Mobile 6, $149

A content creator is constantly shooting photos and videos throughout the day, which requires the steadiness of a tripod or the panoramic cinematography of a handheld stick. The DJI Osmo Mobile 6 does it all by allowing users to lock their phone in place for stationary shots, 360-degree views, or practically any hand-guided angle pan, span, or zoom in and out. In fact, you may just never use only your hands again while snapping the perfect shot for all of your social media channels—it’s just that good.
The Anti-Anxiety Notebook, $38

Therapy can be an important component of any creative’s weekly routine, but sometimes a demand to relax the mind and meditate happens out of nowhere and you must take matters into your own hands. This cognitive behavioral therapy notebook includes 40 guided journal entries for in-the-moment support. Developed by actual mental health professionals, it’s a resource to calm the brain during moment’s of anxiety by identifying, challenging, and changing unhelpful thought patterns. Over time, you should develop more positive habits and these unwelcome, unpredictable moments of stress will feel less burdensome.
Ember Mug 2, $149.95

Chances are likely that any entrepreneur will rely on excessive amounts of caffeine to get them through the day. Whether this comes in the form of coffee or tea, an Ember mug is a kitchen must-have. The clever cup regulates liquid temperature so that if you’re pulled into a last-minute Zoom meeting or have to run out of the house, you can return to a hot beverage that is set at the exact number of degrees that you prefer. You can even customize presets for your favorite drinks and receive notifications when your desired heat level has been reached.
Thinking Time Deck – Business Edition, $25

Big ideas require big brainstorming sessions. And when these happen, it’s time to ask the big questions to determine whether or not an idea will actually be successful if brought to fruition. The Thinking Time Deck is a great start, challenging any entrepreneur to critically think about the ways in which they approach a new business. Featuring 150 questions that aim to develop ingenuity and holistic solutions to common challenges, it’s a must-have tool for anyone who constantly seeks self-improvement and/or may suffer from not wanting to play the role of devil’s advocate.
Warby Parker Blue Light Glasses, starting at $95

Excessive screen time can not only be detrimental to your eyes, but it can also affect your overall health. Blue light exposure has been linked to insomnia and more serious issues like diabetes, heart disease, and even cancer. To proactively limit your exposure, it’s wise to rely on a set of blue light glasses to filter the brightness of computers, tablets, and cell phones. Whether you require a prescription or only want standard lenses, all of Warby Parker’s models conveniently contain blue light protection. Opt for either a virtual try-on session by using your device’s camera or select five of your favorite models to be sent to your home. You can, of course, hit up any of their brick and mortar locations to also shop in person, though it may make more sense to buy your BFF a Warby Parker gift card so that they can peruse frames on their own.