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Product launches, platform announcements, and events from the team building Teachable.

As a content creator, you know the grind can be exhilarating but also downright exhausting. Between constantly being seen, chasing algorithms and scaling cringe mountains (we’ve all been there), it’s easy to lose sight of why you started creating in the first place. That’s why now—before the year gets chaotic—is the perfect time to map out your 2025 personal development and networking game plan.
Conferences are more than just panels and swag bags—they’re where you can refuel creatively, make genuine connections, and remind yourself why you’re that creator. Whether you’re dodging burnout or ready to break into new markets, these events are tailor-made to keep your spark alive. And let’s be real: early bird tickets and reasonable flight prices wait for no one.
So, grab your planner (or open that Notes app), and get ready to pencil in the must-attend creator conferences for 2025. From mastering the latest tech to leveling up your social media strategy, these gatherings are where inspiration, opportunity, and community collide.
Ready to make this your most intentional and growth-packed year yet? Let’s dive in.
Dates: September 10-12, 2025
Location: Oregon Convention Center, Portland
Perfect for: Financial content creators, money experts, and personal finance influencers
About: A specialized conference bringing together hundreds of money-focused content creators for networking, learning, and collaboration
Multi-City/Year-Round
With this comprehensive guide to 2025's creator conferences, remember that investing in yourself is the ultimate power move for your content creation journey. These events represent more than just networking opportunities – they're stepping stones to your next level of success, creativity, and authenticity in the ever-evolving creator economy.
Whether you're heading to the tech-focused halls of CES in January or closing out your year with groundbreaking discussions at AfroTech, each conference offers unique opportunities to elevate your craft and expand your creator network. The key is to approach these events with intention, ready to absorb knowledge, forge meaningful connections, and translate insights into actionable content strategies.
Make 2025 the year you stop watching from the sidelines and start taking center stage in your creator journey. Now, go ahead and block those dates, set those reminders, and prepare to level up your creator game in ways you never imagined.
The stage is set. The opportunities are endless. Your 2025 creator glow-up starts now.
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We’re constantly inspired by your stories, strategies, and successes. As you look to scale your business and your impact through courses, coaching, and downloadable content, we’re right there with you—building tools to help you better engage your students and maximize your earning potential.
We’re working hard to roll out tools and features to tackle your evolving needs so you can create content, sell smarter, and deepen your impact on your audience. And while you can always find our exciting product news in your inboxes and helpful guides in our Knowledge Base, we want to use this space to share with you the latest news and launches in 2023.
Want to see what’s ahead? Scroll to the bottom to see what tools and features are coming soon.
Did you know your favorite apps are on Teachable with our App Hub? We know your business isn’t built on a single platform, so that’s why we connect with dozens of third-party apps—to let you run your business your way. From email marketing to analytics, site design to sales and conversion, our newly released Teachable App Hub is a marketplace of powerful tools to help you run your business with the tool kit you love.
Take a look at some of our top partners (and this is just the beginning).
This new integration allows creators to add their customers to mailing lists in AWeber based on various Teachable triggers, including:
But we know you don’t just have one tool in your kit. That’s why in addition to the other library of apps we integrated with, we’re offering an integration with ActiveCampaign. Here, you can connect your Teachable school directly to your ActiveCampaign account and manage both school-wide and course level events, like new sign-ups, sales, and more. Learn more about setting up and managing your ActiveCampaign integration.
Learn more about the App Hub here or login to access apps.

Are you ready to be your most efficient self? The Teachable AI Hub is a host of AI-powered tools designed to drive efficiency while you stay in control of your brand and your business. These tools are integrated directly into your Teachable school for a seamless experience. Learn more below:
Our new Course Curriculum Generator tool leverages AI directly in the platform to help you build an initial course outline in seconds. Simply enter a topic and description of your course and the generator reveals a sample outline for that course. From here you can adopt and edit to fit your needs and expertise.
While we never believe AI can replace the knowledge and skill of a creator, we do believe leveraging a powerful tool like our Course Curriculum Generator can help jumpstart creativity, overcome roadblocks, and get you back to creating faster. What’s more, anyone on any Teachable plan, including our Free plan can access this powerful tool. See how to get started in the video below or log in from your Teachable admin area, check the “Help me generate a course outline box” when creating a new course product.
Since its release, roughly a third of all schools on Teachable have used the Course Curriculum Generator, amounting to roughly 130 curriculums a day on average.

Quizzes are a proven way to boost student engagement—and now you can produce them faster than ever using our quiz generator. Not only do interactives like quizzes add value to your courses, but they boost student engagement. Leverage high-quality quizzes to do just that with our AI-generated quizzes that engage students while saving you time and effort.
Everyone learns differently, we get that. Make sure you’re arming your students with everything they need to absorb your content the best they can. Our AI Summary Generator helps you easily provide students with the abridged version of your course via automatically generated content summaries of lessons and sections.
Those on a Basic plan and above can say goodbye to costly third-party subtitle services. Now you can save time and money by creating subtitles automatically when you upload a video on Teachable. You can also translate those subtitles into 72 (that’s right, 72!) languages.
To start, click the gear icon next to any video you’ve uploaded into your course. In the “Add subtitles” section, select auto-generate then choose a language. Once the subtitles have been generated, translate them into one or more different languages by clicking on the translate icon next to the subtitles.
Pro-tip: You can edit the subtitles by downloading the file, making any changes, and then re-uploading them
Dive headfirst into your first (or next) course. Our AI Course Starter, builds on both our AI Curriculum Generator and our AI Lesson Writing Assistant. Now, you can have text dropped into each of the lessons you just created using the AI Curriculum Generator.
How do I try it? Create a new course. When naming your course, check the box for “Help me generate a course outline.” Use the generated outline, then click “Generate” on the Generate Lesson Content screen.
Learn about our latest AI tools here. And start for free with a free plan.

With memberships, creators can now build a recurring revenue model that centers around gating product access by tiers. Creators can customize the student experience of each tier, and students can upgrade and downgrade between tiers all from their own accounts.
Flexibility matters. And that’s why we’re putting control back in your hands, and giving your students the same power too.
Why memberships? Hint: it’s like putting revenue on repeat

If you’re on a paid plan at Teachable, you can take advantage of the membership product immediately in just a few steps.
To create a membership tier:
Earlier this year we launched the simplest way to sell your knowledge: digital downloads. Whether you’re looking to start your business, diversify a revenue stream, or deepen your product offering for your students, our digital downloads feature gives you yet another option to create and earn.
Start small by testing the waters with your content. Digital downloads are a great way to gauge interest in content or grow an audience through a lead magnet. Or, level up existing content by offering digital downloads alongside your online course or coaching product. Our bundles, order bumps, and upsells features give you the flexibility to sell your products, your way.
What’s more, your power to earn is limitless with our feature that supports: ebooks, templates, downloads, how-to guides, newsletters, podcasts, spreadsheets, audio files, and so much more. You can create and sell one digital download on a Free plan, while those on a Basic or Pro plan have unlimited digital downloads.

Additionally, we made it better and easier for you to create and customize the course you want. Our redesigned Curriculum Editor, Lesson Editor, and Lesson Blocks give you to the easy-to-use tools you need to build the learning experience you want for your students. Our no-code platform makes for a headache-free creation experience.
Experience a new streamlined curriculum layout format so you can quickly build lessons and make bulk changes. Our new content-focused file upload process allows you to easily add all your content from videos to podcasts and downloadable resources faster. What’s more, in-line previews give you a better sense of what your students will see so you can ensure the best learning experience.
With this update, curriculum and lesson editing page load speeds are up to 95% faster, too. Log into your Teachable admin area and start editing or creating a new course to see these improvements in action.

You asked, we listened. As one of the biggest launches of the year, our Buy Now, Pay Later (BNPL) feature on checkout for BackOffice subscribers is finally here. Use BNPL to increase sales and make larger course purchases more accessible to more students. This feature has been so
In fact, BNPL can increase creators’ total sales by an average of 25% on Stripe. You’ll get paid upfront while your students have the flexibility to make installment payments through Affirm, Afterpay, or Klarna (coming soon). BNPL is currently available for users based in the US and will soon be available for international users in July.
Enable BNPL within your BackOffice settings now!
Never leave a sale behind with Cart Abandonment. As part of the latest addition to our industry-leading sales and commerce tools for creators, this tool allows you to access customer data and use it to re-engage customers who failed to complete checkout and purchase a product but dropped off before completing checkout. With enhanced customization, data access, and built-in tooling, you have complete flexibility at your fingertips to enable this feature in the way that works best for you—and your customers.
Creators using the feature have boosted earnings by 14% on average—with some increasing their bottom line by more than 100%.
Those on a Basic plan or above have access to our standard abandoned cart template. And, those who upgrade to Pro or Business can unlock a fully customizable abandoned cart email, including:
See how you can unlock this game-changing tool now in our Knowledge Base article.
We already made it easier for you to re-engage customers who dropped off at checkout with our Cart Abandonment feature. Now, you can easily add a Schoolwide coupon to your cart abandonment email to entice customers to buy. Get started today: It’s as simple as selecting your schoolwide coupon from a dropdown when editing your cart abandonment email.
Nothing makes a customer more eager to purchase than a coupon. Add a little urgency and timeliness to that and you’ve created a desire to buy—now. With Coupon Urgency Drivers, you can increase student excitement as you now have the ability to make existing coupon expirations or deadlines visible to students on sales pages and checkout in order to drive up urgency and excitement to purchase. Consider this a powerful marketing tool for creators to drive urgency around purchases with time-based and headcount-based coupon caps placed front and center.

Our Creator Referrals program is a highly-requested feature that lets you leverage the power of your strong network by rewarding existing Teachable creators with a $25 credit each time you invite new creators who subscribe to Teachable—with new creators also receiving a $25 credit. You’ve worked hard to build your network—now earn from it.
Access your unique referral link in the Settings > Earn Credit tab of your school’s admin. Learn more about this rewards program.
Set the price of a product with the tax already included, so that students—regardless of location and applicable taxes—see the same final sale price. Tax-inclusive pricing is a powerful way to boost conversions in the EU and other global markets. Plus, it’s just one of the many ways teachable:pay, our complete suite of monetization and ecommerce tools, helps you streamline your business.
Unlike many competitors, our goal is more than just getting you paid—though that’s a big part of it. We’re also giving you peace of mind and flexibility while saving you time. It’s time to sell confidently. Learn more about how to turn on tax-inclusive pricing in our Knowledge Base.

Round out your course, coaching, and download offerings with the upcoming addition of Community. Set to launch in beta this month with a select group of creators, our new Community feature offers creators a valuable way to interact with students—responding to questions, participating in conversations, and receiving feedback directly. What’s more, students are able to connect, support, and learn from each other more effectively than ever before—and all in one place. The addition of community ensures creators can seamlessly facilitate a more holistic course experience for their students.

We designed our online course bundle feature to give you more flexibility over how you sell on Teachable. Most recently, we made it so that you can pair coaching and courses together. But did you know that you can use the bundle feature to offer tiered levels of access to content within your school?
To put it simply, you can easily set up multiple bundles within the bundles product area of the admin to craft a tiered structure product that best suits your business.
There are times in which you want to offer your products à la carte. And there are times when you want to create memberships and subscriptions. But there are also times in which you may want to drum up a bit of exclusivity and give your students a world of options.
Offering a tiered access program can be a great way to package the products you already offer in a way that’s easy to digest. Imagine you’re a yoga teacher and you want to offer different options for students of different levels: Beginner, Intermediate, and Advanced. Or if you’re a mindfulness instructor and need a way to limit how many coaching clients you accept, you may opt for package levels that include other high-value content (such as lessons and course videos) but only permit coaching access to the top package tier.
For this post’s example, imagine you run a knitting school. You may want to offer:

You can easily set up each tier as an online course “bundle” and curate which products are included within each tier. You can also set varying price levels for each tier individually.
To set up tiers:

Go to ‘bundle ‘products’ on the left side of the menu within the admin. Create and name as many or as little tiers as you like. Once you’ve created your bundles, each will have its own sales and checkout page for students to purchase.
What you choose is up to you! You can select from already published courses that you sell individually. However, you can also select courses or coaching products that are unpublished and require direct or manual enrollment. This means these options will only be accessible through a bundled product and can drive exclusivity further.
Just remember: Any changes made to a course or coaching product will be available for all bundles that offer access to that product.
Whether you prefer a one-time payment or subscription model, all the options are in your hands.
In our above knitting example, we’ve opted for a subscription pricing model so that the Bronze bundle would have one subscription plan of $10/month, Silver at $15/month, and Gold at $20/month.
To learn more about setting up online course bundles, visit this Knowledge Base article.
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Setting up a tiered system can be a great way to market your content, package it in a way that delivers maximum impact (with little extra work), and give your students more options.
Just don’t be afraid to get creative with what you include within each tier.
Offering courses is the natural first step. But to make it easier on yourself, consider duplicating course products so you’re not making new content each time.
For example, if you have a course with 10 lessons and you want your Bronze tier to have access to only the first five lessons, duplicate the entire course to begin. Then delete the lessons you don’t want the Bronze tier to see. From there, add the Bronze level course to the Bronze bundle and the other course with all 10 lessons to the other bundles.
Another great way to distinguish between tiers is to include coaching access. Consider access to a one-on-one coaching call with you or if you’re offering a subscription tier, a recurring invite to a group session each week.
You can also offer access to your private Circle community. Consider creating tiers within your own community and offer exclusive access based on the student’s tier purchases. To learn more about managing and integrating Circle into your Teachable school, check out this Knowledge Base article.
Beyond courses, coaching, and community access, consider going the extra mile with a few extra offers. Downloadable ebooks, worksheets, checklists, and more can be incredibly powerful assets and can provide extra opportunities for students to learn—and quick ways for you to add value.
In our knitting course example, access to exclusive patterns or a valuable ebook that you normally offer as an order bump can be a great addition to a higher priced tier.
Whichever path you take, the power over your product is in your hands. And we wouldn’t have it any other way.
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On November 5, 2025, we hosted the first-ever Thrive 2025, virtual event with live Q&A for creators shaping the future of online education.
Thousands of entrepreneurs and educators registered to hear from our leadership team and fellow creators about what’s next for learning, business growth, and technology on our platform.
During Thrive, we covered:
We also announced a brand new 2025 Black Friday sales challenge starting right now — for both new and existing Teachable creators — that could mean earning up to $1,200 in Teachable credit or even an all-expenses-paid trip to Brazil.
Plus, our best Buy One Get One Offer of the year.
Let’s recap the biggest announcements, ideas, and product updates from Thrive 2025.
Our Managing Director, Giovana Carvalho, opened the session with a message that set the tone for the day: we’re not just changing how we look — we’re changing how we build for the future.
Over the past decade, we’ve helped more than 150,000 creators reach 96 million learners across the world.
Now, we’re entering a new chapter focused on two goals that move in sync: helping creators scale their businesses and helping students succeed through more connected, flexible, and human learning experiences.
From redesigned learner journeys and mobile-first education to AI-powered tools and global commerce updates, Thrive 2025 unveiled how we’re preparing creators for what’s next — and how we’re evolving to meet the changing landscape of online learning.
Many creators began with a small audience, community, or coaching business. What they needed was a place to grow from there — to build something lasting, scalable, and rooted in impact. Thrive 2025 was designed to show what that next step looks like.
"Our goal has always been to make it possible for experts to package up what they know and deliver it at scale… Now, we’re expanding that vision to help every creator build a space where students can truly thrive — and where your business can, too." –Giovana Carvalho, Managing Director, Teachable
Giovana emphasized that our future centers on connection — pairing business growth with student success. Teachable is now built to scale without losing what makes education meaningful: the people behind it.
"Knowledge from those who’ve lived it — that’s what we believe in." –Giovana Carvalho, Managing Director, Teachable
She reminded creators that while technology evolves, it’s still their lived expertise — not automation — that drives transformation.
That belief sets the stage for what’s next: updates that make learning more connected, mobile, and adaptive for every student.
Our Head of Product Experience, Victoria Siemer, took the stage to show what connection looks like in practice. Her team’s goal: make learning not only more effective but more natural — something that fits into how people actually live and learn today.
"When we talk about redefining what it feels like to learn, we’re talking about creating experiences that aren’t just informative — they’re transformative." –Victoria, Head of Product Experience, Teachable
Over half of students on Teachable already learn this way, and our latest updates were built for that reality.
"A smoother experience keeps learners engaged longer, and that means better outcomes for them — and stronger results for creators like you." –Victoria Siemer, Head of Product Experience, Teachable
Our Head of Product, Aaron Roy, followed with a closer look at what powers creator growth behind the scenes. His team’s mission is to make scaling simple — giving creators the foundation to reach anyone, anywhere, without adding complexity.
"Every thriving business has something powerful behind it — systems that scale quietly, keep things running smoothly, and make growth sustainable." –Aaron Roy, Head of Product, Teachable
Selling globally is no longer a challenge reserved for large organizations. Today, creators can reach students in more than 200 countries and territories, supported by automatic translations, local currencies, and tax handling built directly into our platform.
"We have learners in over 100 countries, and managing international payments could have been a nightmare. But Teachable takes care of it all, so we can focus on what we do best — inspiring language learners around the world, one coffee break at a time." –Mark Pentleton, Coffee Break Languages
"We offer subtitles in seven different languages, and that feature has actually become one of our selling points. We have students from every corner of the world — and now, they can learn in the language they’re most comfortable with." –Speak Norsk Team
"Teachable offers one of the best affiliate systems we’ve seen. It handles payouts, tax forms, and reporting automatically — all we have to do is find partners who love our courses." –Brian Kouhi, TOAnimate
We also introduced a new way for creators to serve entire teams and organizations — a major step in expanding from individual course hosting to enterprise-ready education.
Bulk Distribution allows creators to issue and manage dozens or even thousands of course licenses from a single dashboard. Schools, businesses, and universities can now train at scale while creators maintain full control of their content.
Apply for the Bulk Distribution beta waitlist
"To work with universities and companies while maintaining control of my content is huge. Teachable makes it seamless to turn on hundreds of users at once and manage everything from one place." –Laura St. John, Creator on Teachable
For creators everywhere, these updates mean one thing: growth without limits. Whether selling to one student or one thousand, our platform now provides the infrastructure to handle scale, compliance, and connection — all in one home for your business.
As education evolves, so does the way creators build, personalize, and share knowledge. We’re investing deeply in tools that help creators work smarter — not harder — through automation and AI.
"AI will continue to play a powerful role in education, and we’re building toward an AI-first future — one that helps you create, scale, and teach faster than ever." –Aaron Roy, Head of Product, Teachable
At Thrive 2025, we introduced the Teachable MCP Server, a new experimental tool that connects large language models like Claude or ChatGPT directly to your school data. With it, you can analyze performance, generate reports, and visualize trends — all through natural language prompts.
Request MCP Beta Access and see how-to videos for MCP and Claude Skills.
We also announced Claude Skills, purpose-built instructions that automate course-building tasks such as writing quizzes, creating flashcards, and repurposing lessons into other formats.
"Imagine uploading a course and instantly generating an ebook or a study guide. You’ve already done the hard work of building knowledge — AI helps you share it further and faster." –Aaron Roy, Head of Product, Teachable
Our roadmap for 2026 goes even further:
These updates continue the same throughline introduced at Thrive — combining the human connection of teaching with the efficiency of modern technology.
Thrive 2025 marked more than a product showcase — it was our vision for where education is headed.
The message was clear: when students thrive, businesses do too. We’re building the systems, tools, and experiences that make that connection possible — from AI-powered creation to global commerce and everything in between.
"The future of Teachable isn’t just about keeping up with innovation — it’s about accelerating it." –Giovana Carvalho, Managing Director, Teachable
If you missed Thrive 2025, you can rewatch the full session and explore these updates in your dashboard today. And for those ready to scale faster, our Growth plan offers even more ways to turn student success into business success.
Because when learning works better for students, every creator wins.
Have feedback about Thrive? We want to hear from you! Fill out the Thrive feedback form here.

What a year. 👏🎉
In 2025, Teachable creators reached over 95 million lifetime students.
That's 95 million people who said yes to learning something new.
Your expertise reached corners of the world we never could have imagined.
To match your energy we built new features, hosted our first CONNECT conference and UK collective event, and ushered in a new era for education with Thrive 2025 and our boldest chapter yet (with a brand new look).
Quick PSA: the year isn’t officially over yet.
The 2025 Sales Challenge is still happening from now through December 31 which means every sale you make on Teachable helps you rise through the ranks and win exclusive rewards.
(Need inspiration? Check out our 30-minute guide to closing year-end sales.)
Now let's hit the ⏪ button on 2025 and take a look and how far we've come.
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This year, we upgraded the student experience by transforming the product catalog into a more dynamic, action-oriented student dashboard.
With improvements like faster “jump-back-in” functionality, clearer sorting, and a default view of enrolled content, students spend less time navigating and more time learning.
Plus, with hero banners and dashboard links, you have a powerful new way to promote resources, highlight time-sensitive offers, and connect your broader ecosystem (including website, community, etc.) directly within the learning experience.
See our student experience tools
With over 130K monthly active users, the Teachable mobile apps became a more natural part of students’ everyday learning routine this year.
We launched the Android app and introduced offline mode, giving all students the freedom to download content, learn on to go with or without Wi-Fi, and seamlessly sync progress across devices.
On both iOS and Android, updates like jump-back-in learning, progress push notifications, and improved playback make it easier for students to keep moving forward.
We shipped a number of new features designed to help you reach more students and convert more effectively.
We introduced Product Detail Pages to improve discoverability, expanded B2B capabilities for selling to teams and organizations, released one-click translations to support global audiences, and added phone number collection at checkout to support verification and downstream communication.
See the features and improvements some members of our product team are the most excited about.
Together, these updates make it easier to market and sell, without adding extra complexity.
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In May, 159 creators packed a Brooklyn venue for CONNECT 2025, our first-ever in-person creator conference.
The energy was real. 85% of attendees said they'd come back. 95% left creatively energized. And the biggest insight? 60% said the event gave them confidence to keep going.
As one attendee put it: "I walked in without a job and starting this journey. I left feeling like I can truly do this."
We also brought creators together in London for an intimate mastermind event with our top accounts and partners.
The feedback was clear: people want more thoughtful, in-person experiences. We're listening.

In October, Teachable got a fresh identity.
We look different. We feel different. We're building for the future differently. But the core stays the same: helping experts package up their knowledge and deliver it at scale.
Our new visual identity reflects where we're headed. Education as entrepreneurship. Human-led learning in the rise of AI. A platform that grows alongside you.
As our Managing Director Giovana Carvalho put it:
"For a decade, Teachable has made it possible for experts to package up their unique knowledge and deliver it at scale. Now, we're expanding that vision to help every creator build a space where students can truly thrive."
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On November 5, we hosted our first-ever Teachable Thrive virtual event.
Thousands of creators tuned in to hear what's next for Teachable.
We revealed major updates across mobile learning, AI, the student experience, and global commerce.
We introduced the Teachable MCP Server (connecting large language models directly to your school data) and Claude Skills (automating course-building tasks like writing quizzes and generating study guides).
The message was clear: when your students succeed, your business does too. We're building the systems, tools, and experiences that make that connection possible.
Explore the full Thrive 2025 recap
This year, we relaunched our podcast and published in-depth case studies featuring creators who've built real businesses on Teachable.
Speak Norsk hit 14,000+ students teaching Norwegian to people around the world.
Dan George grew to 10,000+ students with aviation ground school training.
Antoine van der Lee made $40K on his first Teachable course launch teaching Swift development.
Abagail Pumphrey shared her playbook for building a multi-product 7-figure online education business.
Brian Kouhi and Jenny Rushmore showed us what's possible in the animation and sewing niches.
These results are the fruit of years of building, iterating, and putting students first.
Explore creator success stories
As your business evolves, so does Teachable.
Our 2026 roadmap includes better admin controls and bulk licensing for selling large-scale programs, deeper integrations and automations for complex businesses, and continued investment in mobile and commerce.
Plus, we’re upgrading our certifications and assessments and giving you more control over students’ learning paths.
In short, 2026 is all about growth on your terms, with student success at the forefront.

Creators crushed it in 2024! 👏
This year, tens of thousands of creators shared their knowledge through digital products on Teachable, reaching nearly 12 million students from all 195 globally-recognized countries.
We wanted to take a moment to celebrate the best part of Teachable… YOU!
In this blog post, we’ll break down key creator wins from 2024, favorite Teachable features, new updates, and a sneak peek at what’s coming next.
Let’s dive in…
This year, Teachable, together with our parent company Hotmart Co, hit a jaw-dropping milestone: $10 billion in global creator earnings across Teachable and our parent company, Hotmart Co.
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This is a testament to the power of creators around the world who are transforming lives through education and innovation.
How did we get here?
It’s been a journey of building tools, fostering a vibrant creator community, and continuously investing in your success. But more on that in a bit.
Teachable creators are making waves everywhere—from the United States to India, from Japan to Spain.

This global reach highlights the universal appeal of learning and the boundless opportunities for creators to connect with diverse audiences.
Nearly half of all creators on Teachable sold products outside their home country this year, proving that knowledge knows no borders.
From language courses in Germany to wellness programs in Australia, creators are driving cultural exchange, education, and personal growth on a global scale.
If 2024 taught us one thing, it’s this: AI is changing everything.
This year, over 3.8 million pieces of AI-generated content were created using Teachable’s AI tools, including curriculum builders, quiz generators, subtitles, and even sales pages.

These AI tools elevated efficiency while enhancing creativity.
They help creators overcome the hardest parts of building a course so they can focus on crafting transformational learning experiences.
Whether you’re outlining your first course or launching your tenth, Teachable’s AI tools make it faster, easier, and more intuitive.
As AI evolves, so will our tools. We’re committed to giving you even more ways to simplify creation and scale your impact.
Creators embraced a wide range of tools on Teachable this year.
Here’s a snapshot of the top five tools creators relied on to grow their businesses and engage their audiences in 2024.

In 2024, we leveled up Teachable to help creators thrive like never before. From a sleek, top-rated mobile app to advanced reporting tools and AI-driven content creation, every update was designed with you in mind. Here’s a closer look at the top 6 updates we made for creators:

We completely refreshed our iOS mobile app in 2024, and the results speak for themselves: a 4.6/5 rating with over 8,800 reviews.
With offline viewing, interactive quizzes, and progress tracking across devices, students are more engaged than ever.
Did you know students using the app are 3x more likely to complete lessons? And for creators, the best part? It’s free and effortless—your courses are automatically optimized for mobile with zero extra work.
Learn more about the top-rated Teachable mobile app

Understanding your students and business just got easier. Our new reporting features give creators powerful insights into student engagement, purchase behaviors, and subscription trends.
Want to know why a lesson isn’t sticking? Use engagement analytics to tweak your content. Curious about lifetime customer value?
Dive into sales reports. These tools let you tailor learning experiences, improve retention, and grow revenue with precision. It’s data-driven growth, simplified.
Learn more about Teachable’s enhanced reporting capabilities

Our AI tools took the heavy lifting out of course creation in 2024. Creators used the AI Hub to generate a large variety of content, from detailed course outlines to multilingual subtitles.
Quickly create quizzes or generate content summaries. These tools don’t just save time—they free you to focus on what matters most: building a transformative learning experience for your students.
Learn more about Teachable’s AI Hub

Logging in is now effortless with our new One-Time Password (OTP) system.
No more forgotten passwords or tedious resets—just a secure code sent to your email.
And with the "Remember Me" option now defaulted, creators and students can access courses faster than ever. It’s simplicity and security rolled into one.
Less time spent logging in means more time spent learning, teaching, and building your business.
Learn more about Teachable OTP logins

Your products, on your terms. With our WordPress plugin and embeddable "Buy Anywhere" buttons, selling on your own website has never been easier.
Showcase your Teachable products directly on your blog or site with a seamless integration that connects to our secure checkout.
Fully customizable to match your brand, these tools help you meet your audience where they already are, turning more clicks into conversions.
Learn more about Teachable’s WordPress plugin

Say goodbye to clunky navigation and hello to streamlined sales journeys.
Our custom URL redirects allow you to guide potential students exactly where you want them—whether it’s a specific product page, external site, or tailored landing page.
By removing unnecessary steps, you keep your funnel flowing smoothly, reduce drop-offs, and increase conversions. It’s a small change with a big impact on your sales strategy.
Learn more about custom URL redirects with Teachable
This year, we ventured beyond the platform to celebrate creators in bold new ways:

In 2024, we launched the 9-to-5 Quitters Club, a campaign to inspire creators to break free from the limitations of the traditional work mindset.
It’s not about quitting your job—it’s about embracing a new era of work where you define success on your terms.
Through a podcast and newsletter, we share real stories, expert tips, and practical strategies from creators who’ve done just that.
Whether you’re dreaming of building your business or looking for motivation to take the leap, the 9-to-5 Quitters Club is your roadmap to independence.

We also brought creator inspiration to the big screen with 60-Day Hustle, the first-ever reality competition show for entrepreneurs.
Launched in partnership with Sonic God Studios, the show is streaming now on Amazon Prime and features 12 talented creators competing to scale their businesses in just 60 days.
This groundbreaking campaign highlights the grit, creativity, and drive of the creator economy while offering actionable insights for viewers.
The best part? It’s a celebration of the power of creators to make a lasting impact, and we’re thrilled to have been part of such an innovative project.
As we wrap up 2024, we want to thank you for being the best part of Teachable.
Whether you’re launching your first course or scaling your business to new heights, we’re honored to be part of your journey.
The future is looking even brighter. Here’s a sneak peek at what’s ahead:
And we’re just getting started.
Here’s to building a brighter, more creative future—together.
Happy New Year!
The Teachable Team

Over the past seven years, we’ve had the privilege of helping 150,000 creators share their knowledge, connect with 47+ million students worldwide, and generate over $2.5 billion in sales.
This incredible journey has been made possible by creators, educators, and business owners like you who trust Teachable to help bring their visions to life.
As we continue to grow, we remain deeply committed to ensuring that Teachable is a strong, stable, and reliable platform for you.
Recently, we’ve taken significant steps to improve our foundation and make your experience smoother, especially during critical moments like high-traffic sales periods.
We know that for many of you, Teachable has delivered a reliable experience with only the occasional bug or quirk.
However, we also hear from creators who have faced outages or performance challenges, and we take that feedback seriously.
To better understand your needs, we analyzed survey responses, direct feedback, bug reports, incident metrics, and ticket volumes.
This data has guided our efforts to strengthen the platform in ways that matter most to you.
Over the past few months, we’ve taken the following actions:
These improvements are just the beginning, and we’re excited about what’s to come.
As we move into 2025, we’re refining our focus to prioritize what matters most to you. At the top of that list is ensuring a reliable, stable platform, and we're dedicating our energy to delivering exactly that.
We’re committed to keeping you informed and involved every step of the way.
Thank you for being the most important part of Teachable.

Today marks an enormous step forward for Teachable and our community.
We’re excited to announce that we have been acquired by Brazil-based Hotmart, one of the leaders in the digital product distribution market in Latin America and Europe. This new partnership will allow us to further our mission and to empower even more creators—now, on a truly international scale.
We’ll still be the Teachable you know and love but with this partnership we can accelerate our product development, continue hiring best-in-class talent, and help you reach global audiences—all with the help of Hotmart.
We’ve spent the last six years empowering creators to transform their knowledge into income. Our platform has been used by 50,000+ creators, who have gone on to teach nearly 30 million students, and in the process have earned over half a billion dollars! Every single day, our members reach more than 20,000 new students and earn close to a million dollars.
What we found in Hotmart was a similar story. You could call them the Teachable of Brazil. They operate profitably at three times our size with creators and employees spanning the globe from Latin America to Europe. The company proudly has millions of students, 150,000 products registered on its platform, sales in 188 countries, and a staff of more than 700 spread around the world. Forbes recently named Hotmart one of the most promising up-and-coming businesses, and LinkedIn has recognized it as one of the startups most sought-after to work for in Brazil.
While this is thrilling news for us, rest assured that your relationship with Teachable will not change. Our business and brand will remain independent and we’ll continue to hire for our offices in New York and Durham, NC. Hotmart is committed to helping us serve you better with plans for a significant investment in the product and lots of knowledge sharing between teams.
We will continue to double down on our brand, product and mission, just with more resources. We have a slew of very exciting product releases coming soon and our big biannual summit starting March 24!
Our founder, Ankur Nagpal, will stay on as CEO and, additionally, will join forces with Hotmart founders João Pedro Resende and Mateus Bicalho to serve as a co-founder in the newly formed global business.
We know you may have some remaining questions. As always, our award-winning support team is available from 8am-8pm EDT seven days a week.
We know that this was the right step for Teachable. In Hotmart we found a partner who shares our vision for helping creators excel and succeed. Our motto has always been that we believe in empowering creators to transform their knowledge into income. Hotmart couldn’t be more closely aligned with that vision. Their own driving force is enabling people to “live from their passion.”
We hope you’ll celebrate with us as we grow this now global company and as we bring courses to a worldwide group of creators, business owners, and students.
All the best,
Team Teachable

Subscription models might be in trend, but the simplicity of one-time payments for online courses will never go away. It is an easy, low commitment strategy to get interested students to purchase your online course. What is often up for debate, however, is how long your students should get access to the course. It’s common to see course creators market and offer their courses for lifetime access. It’s a catchy phrase and simple sales strategy. By offering lifetime access to content students want, you’re removing blockers such as “I don’t have time now, ” and “Can I complete the course in 90 days?” But, is it really that simple?
Increasingly, course creators are being asked what “lifetime” means. How long is a lifetime in the ever changing world of the internet? Is it my lifetime, your lifetime, or the lifetime of the software it’s hosted on?
To allow creators to have the flexibility to change their launch strategy and pricing models, Teachable rolled out the feature to let you set your own course access durations. Three months later, our creators have set up over 10,000 products with limited course access duration that have generated over $3.5 million USD.
Let’s dive into some numbers on how creators are using this course access duration feature, and how you can utilize it in your course offerings.
As business owners and course creators, you probably love exploring numbers and finding out what they mean. So do we. Here are some statistics on how creators have utilized the limited course access duration feature:

Since we rolled out the feature, almost half of our paid members have created a product with limited course access. In fact, about 25% of those creators only have courses with limited access, eliminating any lifetime access to courses they offer.
When you set time limits on course access, you can choose a specific date or time frame when the course expires. For example, if you choose a specific date such as December 31, 2020, then all enrolled students will lose access to the course at the end of the year regardless of when they purchased the course.
In contrast, setting a specific time frame will allow all students the same amount of time to access your course, starting from the date they purchased it. If the course was available for one month, a student purchasing it on March 1 will lose access on April 1. Similarly, a student who purchased it on March 15 will lose access on April 15.
As shown above, setting a specific time frame is more popular than setting an expiration date. Specifically, the most popular time frames are one year, one week, and one month, which are easy time frames to market for your prospective students.
How you price your launch is heavily dependent upon the type of course you are creating. Prior to launch, we spoke to many creators who were interested in offering limited course access. One common strategy creators want to implement is cohorts. The idea is to create cohorts that mirror school semesters—a learning behavior that most people are already familiar with.
Across different course categories, this strategy works. In fact, the leading category for limited access is health and wellness, followed by professional development, business and marketing, academics and languages, and other.

You can create three-month cohorts that mirror the semester schedule. Or you can create shorter or longer cohorts that best fits your curriculum. Nevertheless, many creators have already created three-month, semester-like courses in the chart above.
This not only helps with how you market to your audience, but it also manages your content and finances. With planned cohorts year round, you can add refining sessions in between to update content. Then, project how many students you can enroll. This leads to predictable recurring income without a subscription model or lifetime access. That’s why 10% of our users are already only selling courses with limited access.
Whether you’re offering an online fitness bootcamp or a professional development course, offering a limited access option might help you boost revenue and student engagement.
Research proves that if you give people three options, they will likely go with the middle. A more neutral option. Do the same with your online course. For every course, offer more than one pricing plan and access duration. Set up three different pricing plans with three varying course access durations to increase average revenue per purchase.

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Increasing student engagement
With an expiration date, your student has pressure to finish the course. While this may be a barrier to purchase, it can also weed out prospectives who are truly not ready to take your course. When you are upfront about a timeframe, they can make time to commit to it. This is important for student satisfaction, making sure they got the most of the course, which most often will help lead to better testimonials and marketing content for you to use.
Plus, if they don’t finish, you can upsell them with a discount to re-purchase your course for additional access to complete what they started.
Based on how our creators have utilized this feature, we recommend you test this feature out to see if it impacts your sales and student engagement. Take one of your courses and test to see how this might perform via one of your marketing channels or campaigns. Learn and iterate based on how your audience is responding to your offers, and see how limited course access duration can impact your business.